PURE Bioscience Announces DuraBan International as Distributor of SDC-Based Di...( DuraClean(TM) to Launch in Multi...)

DuraClean(TM) to Launch in Multiple Markets, Including Industrial

Contracted Services

SAN DIEGO, July 31 /PRNewswire-FirstCall/ -- PURE Bioscience (Nasdaq: PURE) today announced an agreement with DuraBan International Inc for distribution of PURE's silver dihydrogen citrate (SDC)-based disinfectant under DuraBan's DuraClean(TM) brand.

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DuraBan International Inc, a Minneapolis based chemical manufacturer specializing in earth-friendly antimicrobial technologies, intends to sell DuraClean through its existing distribution channels into multiple markets, including the building, consumer products, medical, service and industrial sectors.

Robert Dahl, founder of DuraBan, commented, "DuraBan's foundation has been built on providing earth-friendly antimicrobial solutions, of which SDC powered DuraClean is a perfect example. We expect it to provide an attractive, effective and efficient solution for our customers, as DuraBan stays true to its heritage of providing safe, effective and efficient solutions to our customers in the worldwide consumer, industrial and medical marketplace."

Michael L. Krall, President and CEO of PURE Bioscience, stated, "SDC is a perfect complement for DuraBan's product line, which features safe and green antimicrobial barrier technologies. DuraClean will be marketed through DuraBan's established distribution channels. These channels include a wide variety of markets, some of which will be significant new entry points for our SDC-based disinfectant, such as the industrial contracted services area."

DuraBan has registered DuraClean with the US EPA as a sub-registrant of PURE Bioscience and is currently undergoing registration in all 50 states. In accordance with the agreement, each bottle of DuraClean features PURE's "Powere
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