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PHARMORX Security Introduces New Technology Solutions for Counterfeiting, Grey Market Diversion, Track & Trace
Date:3/16/2009

Serialization and Authentication Technology & Services Provider, Offers Traceability Down to the Unit Level to Secure Products and Protect Brands and Consumers

Southborough, MA (PRWEB) March 16, 2009 -- PHARMORX Security™, a privately held, serialization, authentication, and track and trace technology services provider, today announced the availability of its new comprehensive technology solutions. The company, which offers anti-counterfeiting and diversion control solutions from the point of manufacturer through to the consumer, offers its tool set to companies in the pharmaceutical, tobacco and beverage industries, as well as others. They will be showcasing their new technologies March 17 - 19 at the Jacob Javits Convention Center in New York City during INTERPHEX 2009.

The company's offerings address product security, consumer protection and brand integrity. These unique technologies and services allow users to identify products down to the unit level, offering manufacturers the ability to track their products from distributor to wholesaler, through to the retailer, and ultimately to the consumer. This ability provides traceability for manufacturers, law enforcement and other product inspectors throughout the supply chain to obtain important data to identify points of entry of counterfeit products. It also allows them to minimize gray market diversion and guarantees product authentication in the field.

"Diversion control and counterfeiting are concerns that affect a wide variety of industries throughout the US and internationally. This is especially true for the pharmaceutical industry where the outcome of these problems can be fatal, or at a minimum extremely costly," stated PHARMORX president and CEO, Steve Wood. Up to 90% of Internet drug sites sell adulterated drugs and up to 40% of drug deaths in the US involve drugs that have been legally m
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