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PETCO Adds Canine Heritage Breed Test to its Innovative Assortment
Date:7/10/2008

Mixed-Pedigree Pups Can Now Bark Up Family Tree with DNA Testing

San Diego (PRWEB) July 10, 2008 -- Barking up the family tree has never been easier with new cutting-edge DNA testing for mixed-pedigree pups now available to pet parents at PETCO, the nation's leading pet specialty retailer.

Beginning Tuesday, July 15, PETCO customers will be able to purchase the Canine Heritage Breed Test (CHBT) and the newly expanded Canine Heritage XL Breed Test at approximately 300 PETCO stores in California, Arizona, Nevada, Washington, Florida, and the New York metropolitan area. The tests, which use DNA technology to genetically identify the make-up of mixed-breed dogs, are also currently available to all pet parents at www.petco.com/dna.

Developed by MetaMorphix, Inc. (MMI), a world leader in DNA based marker systems, the non-invasive CHBT test includes a cheek swab that is rubbed along the inside of a dog's cheek to collect cells. The swab is then mailed to MMI's lab for DNA analysis. In four to six weeks the pet owner will receive the results on a certificate suitable for framing. PETCO customers will be offered two purchasing options: They can have their pets swabbed by a PETCO associate trained through a program developed by the two companies, or they may choose to purchase the dog DNA test and perform the swabbing at home.

PETCO is the first and only national pet specialty retailer to carry a dog DNA breed identification test. The CHBT tests join the company's industry-leading assortment of innovative products that make it easier for pet parents to love and care for the
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PETCO Adds Canine Heritage Breed Test to its Innovative Assortment
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