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PDI and Physicians Interactive Partner To Provide Integrated, Personal and Digital Solutions to Life Sciences Companies
Date:11/2/2009

ns Interactive Holdings provides health care professionals with a wide variety of programs, including digital marketing, eSampling, mobile clinical content media, data analytics, physician relationship management and campaign development.

"Our new partnership with PDI aligns our services with a recognized leader and pioneer in personal sales solutions," said Donato Tramuto, Chief Executive Officer and Vice Chairman of Physicians Interactive Holdings LLC. "As the health care industry continues to evolve rapidly, new offerings such as those provided in this agreement by PDI and Physicians Interactive, give our customers a differential and competitive advantage."

About PDI

PDI provides commercialization services for established and emerging biopharmaceutical companies. The Company is dedicated to maximizing the return on investment for its clients by providing strategic flexibility, sales and marketing expertise.

For more information, please visit the Company's website at www.pdi-inc.com.

About Physicians Interactive

Physicians Interactive is an unmatched digital sales and marketing partner for life sciences companies that interacts with health care professionals (HCPs) wherever they are--through their desktop or laptop, via mobile devices, and at the point of care. Physicians Interactive has developed a foundation of user-generated, proprietary and public data that powers a networked suite of transactional applications, including eSampling, interactive learning programs and mobile solutions. Physicians Interactive is owned by Perseus LLC, a merchant bank and private equity fund management company. For more information about Physicians Interactive, visit www.physiciansinteractive.com.

Forward-Looking Statements

This press release contains forward-looking st
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