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One Year On, ALLERCA Hypoallergenic Cats Bring 'Sneeze Free' Companionship to Allergy and Asthma Sufferers
Date:10/23/2007

Erik Viiree from San Diego, an ALLERCA customer, the ALLERCA cat was the only option. "This summer we were given the pleasure of receiving Jet, our kitten from ALLERCA. Our home has long been devoid of pets because of my allergies, and although my family was desperate to get a cat, I was trepidatious about as I didn't want a return of my allergy symptoms. For the last number of years, I've been free of allergies and definitely didn't want them back. When I heard about ALLERCA, I immediately signed up for a kitten. I was nervous when Jet arrived, but I haven't had a problem and Jet is now a permanent part of our family."

Simon Brodie, the founder of ALLERCA and inventor of the ALLERCA GD hypoallergenic cat, says having hypoallergenic kittens in homes of allergic individuals is the fulfillment of a long entrepreneurial and technological journey. He first became interested in emerging genetic technologies after the first cat was cloned back in the late 90's, and began exploring how new technology could be introduced to the pet industry. Brodie evaluated a number of projects before deciding on the development of a hypoallergenic cat. "For the millions of feline allergy sufferers, the idea of a hypoallergenic cat had always been a dream, which in turn meant there was a commercial demand." So in 2004 Brodie began to seek out experts in the field of genetics who could help produce this unique cat. "I knew I faced a number of major obstacles and didn't even know if it was possible. But I had so many potential customers committed to buy if I was successful, that I remain encouraged."

The project was officially announced in October of 2004 and garnered worldwide attention. Says Brodie, "I was taken aback with the huge positive response and massive amount of interest. The press did make a thing about the then price of $4,000 (the kittens now sell for $8,000), but those cat-loving, allergy sufferers aware of the cost and inconvenience of allergy treatments required
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