Manhattan Research Specialist Segmentation Module explores how oncologists use the Internet and other technologies for professional purposes and treatment decisions
New York, NY (PRWEB) September 16, 2009 -- Oncologists are more likely than the overall population of U.S. physicians to visit pharmaceutical, biotech, and device corporate and product websites on a regular basis, according to pharmaceutical and healthcare market research company Manhattan Research. In fact, almost seventy percent of oncologists visit product websites monthly or more often. Additionally, oncologists are three times more likely than physicians overall to be high-frequency contributors of online health-related content. The findings are derived from Manhattan Research's study of physician adoption and use of the Internet and other technologies. The company's physician market research can be segmented to derive insights into over twenty target physician specialties.
The field of oncology is rapidly changing, and physicians in this specialty rely on digital resources to receive the most up-to-date clinical and product news at the moment they need the information. While the sales rep is still undoubtedly important to many oncologists, manufacturers are now realizing the importance of supplementing in-person details with relevant online brand content that these specialists can access on-demand. For example, PfizerOncology.com from Pfizer offers useful videos, extensive product information, and patient education materials on an easy-to-navigate portal.
"The insight that oncologists are 'above average' in the digital realm is no surprise to the enlightened brand manager with an eye towards the future - a future in which reps are simply part of the promotional mix and no
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