To test whether olfactory perception is culture-specific, the scientists tested eNose predictions against a group of recent immigrants to Israel from Ethiopia. The results showed that the eNose's ability to predict the pleasantness of novel odors against the native Ethiopian's ratings was just as good, even though it was "tuned" to the pleasantness of odors as perceived by native Israelis. This suggests a fundamental cross-cultural similarity in odorant pleasantness.
To account for observed cultural differences, Sobel says that "culture influences the perception of olfactory pleasantness mostly in particular contexts. To stress this point, many may wonder how the French can like the smell of their cheese, when most find the smell quite repulsive. We believe that it is not that the French think the smell is pleasant per se, they merely think it is a sign of good cheese. However, if the smell was presented out of context in a jar, then the French would probably rate the odor just as unpleasant as anyone else would; that is why the French don't make cheese-smelling perfume".
The findings of the study could provide new methods for odor screening and environmental monitoring. It may, in the future, contribute to the digital transmission of smell which would scent-enable movies, games a
|Contact: Michell Dror|
Public Library of Science