Date:4/7/2008

ricksonian hypnotherapist. Lana's qualitative expertise includes emotional mining research, innovative projective techniques, and moderation of sensitive topics. "To understand what underlies the differences between people's rational thinking and how they make choices, to draw them out and learn about their attitudes, perceptions, attitudes and behaviors is endlessly fascinating and a privilege," says Limpert. "Observant LLC values the power of qualitative research and the important role it plays in our clients' businesses. In my new role, I will continue to push the envelope of qualitative research excellence." Committed to sharing her business and research knowledge, Lana is current feature editor and past Editor-in-Chief of QRCA Views, and she enthusiastically invests in training and mentoring qualitative researchers. Lana has a Master's of Liberal Studies degree from State University of New York, Brockport.

Observant LLC is a strategic market research partner to the pharmaceutical and biotechnology industries worldwide. The firm offers a full spectrum of research and consulting services including analytically sophisticated quantitative studies and best-in-class qualitative research studies. Observant LLC supports its clients by conducting research in North America, Europe, Asia, South America, and Australia. Observant LLC principals and personnel have cross-industry backgrounds in consulting and public health and have published extensively on research methods and health science. For more information about the company please visit: http://www.observant.biz.

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SOURCE Observant LLC Copyright©2008 PR Newswire. All rights reserved

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