Navigation Links
Observant LLC Appoints Two New Directors to the Senior Management Team
Date:4/7/2008

Boston based strategic market research firm expands its presence in Europe

and deepens its methodological expertise.

BOSTON, April 7, 2008 /PRNewswire/ -- The company is pleased to announce the appointment of Penny Mesure as a Director based in the United Kingdom. Penny will work closely with US colleagues to support and facilitate the continuing expansion of the company's European and global business. Penny specializes in the provision of actionable insight to research managers, while working in strategic partnership with C- Suite Executives to help them better understand their ROI from Marketing Budgets. Her recent clients have been both EU- and US-based, with an emphasis on pharmaceuticals, healthcare, and applied technologies. Her consulting focus has included Brand Positioning and the evaluation of integrated communications, including PR and new media. Penny graduated from Cambridge University with a background in Neuroscience. She helped pioneer the Market Research Society's Professional Development Scheme in the UK and is a Member of the MRS Conference Awards Panel. Penny says: "Over the years I have helped many clients gain competitive advantage and drive their businesses forward. I believe passionately in rigorous research methodology but this is just a starting point. The key lies in addressing the 'so what?' and the 'now what?' questions and aiding clients in taking indicated action."

(Logo: http://www.newscom.com/cgi-bin/prnh/20070913/NETH094LOGO )

The firm is also pleased to appoint Lana Limpert as a Director, leveraging her experience as senior qualitative research specialist. Lana has designed, managed, and moderated custom qualitative studies for major pharmaceutical and biotech companies for many years. Her background includes a dozen years as principal of her own consultancy, TechniClarity and 10 years of training as an Ericksonian hypnotherapist. Lana's qualitative expertise includes emotional mining research, innovative projective techniques, and moderation of sensitive topics. "To understand what underlies the differences between people's rational thinking and how they make choices, to draw them out and learn about their attitudes, perceptions, attitudes and behaviors is endlessly fascinating and a privilege," says Limpert. "Observant LLC values the power of qualitative research and the important role it plays in our clients' businesses. In my new role, I will continue to push the envelope of qualitative research excellence." Committed to sharing her business and research knowledge, Lana is current feature editor and past Editor-in-Chief of QRCA Views, and she enthusiastically invests in training and mentoring qualitative researchers. Lana has a Master's of Liberal Studies degree from State University of New York, Brockport.

Observant LLC is a strategic market research partner to the pharmaceutical and biotechnology industries worldwide. The firm offers a full spectrum of research and consulting services including analytically sophisticated quantitative studies and best-in-class qualitative research studies. Observant LLC supports its clients by conducting research in North America, Europe, Asia, South America, and Australia. Observant LLC principals and personnel have cross-industry backgrounds in consulting and public health and have published extensively on research methods and health science. For more information about the company please visit: http://www.observant.biz.


'/>"/>
SOURCE Observant LLC
Copyright©2008 PR Newswire.
All rights reserved

Related biology technology :

1. Observant LLC Expands Senior Management Team
2. BioVex Appoints Dr. Thaddeus Pullano as VP, Quality Assurance
3. Codexis Appoints Singapore Laboratories Managing Director
4. Emisphere Technologies, Inc. Appoints Paul Lubetkin as Vice President and General Counsel
5. Nektar Therapeutics Appoints Tim Harkness as Chief Financial Officer
6. Anadys Pharmaceuticals Appoints Steve Worland, Ph.D. as President and Chief Executive Officer
7. NanoLogix Inc. Appoints Director of IP and Makes Progress on Rapid Anthrax Detection
8. Emisphere Technologies, Inc. Appoints Michael R. Garone chief financial officer
9. Nektar Therapeutics Appoints Lutz Lingnau as New Board Member
10. NeurogesX Appoints New Director to the Board
11. Alba Therapeutics Appoints Dr. Betsy Van Parijs as Its Senior Vice President, Clinical Development and Medical Affairs
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:10/12/2017)... (PRWEB) , ... October 12, 2017 , ... ... in Vilnius, Lithuania, announced today that they have entered into a multiyear collaboration ... to provide CRISPR researchers with additional tools for gene editing across all applications. ...
(Date:10/11/2017)... ... 11, 2017 , ... At its national board meeting in ... Sheikh, the co-founder, CEO and chief research scientist of Minnesota-based Advanced Space Technology ... in ARCS Alumni Hall of Fame . ASTER Labs is a technology ...
(Date:10/11/2017)... 2017  VMS BioMarketing, a leading provider of patient support ... Nurse Educator (CNE) network, which will launch this week. The ... health care professionals to enhance the patient care experience by ... other health care professionals to help women who have been ... ...
(Date:10/10/2017)... SAN DIEGO, CALIF. (PRWEB) , ... October 10, 2017 , ... ... website as part of its corporate rebranding initiative announced today. The bold new ... broaden its reach, as the company moves into a significant growth period. , It ...
Breaking Biology Technology:
(Date:4/11/2017)... 11, 2017 Crossmatch®, a globally-recognized leader ... today announced that it has been awarded a ... Activity (IARPA) to develop next-generation Presentation Attack Detection ... "Innovation has been a driving force within Crossmatch ... allow us to innovate and develop new technologies ...
(Date:4/6/2017)... 6, 2017 Forecasts by Product ... Readers, by End-Use (Transportation & Logistics, Government & Public ... & Fossil Generation Facility, Nuclear Power), Industrial, Retail, Business ... Are you looking for a definitive report on ... ...
(Date:4/4/2017)... YORK , April 4, 2017   EyeLock ... today announced that the United States Patent and Trademark ... patent broadly covers the linking of an iris image ... same transaction) and represents the company,s 45 th ... latest patent is very timely given the multi-modal biometric ...
Breaking Biology News(10 mins):