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Nutrition 21 Appoints Pam McWilliams, Vice President - General Manager of Direct Response
Date:10/30/2008

deliver cutting edge, high quality nutritional supplements with a demonstrated commitment towards best-in-class customer service."

For the past two years Mrs. McWilliams was a direct marketing consultant for Propeller Consulting. Prior to that Mrs. McWilliams served for 21 years at Bee Alive, Inc., a direct marketing health and beauty company, most recently as executive vice president. Beginning as a three-person operation, Mrs. McWilliams helped grow the Bee Alive organization to 150 employees while achieving millions in annual sales. Mrs. McWilliams' responsibilities included management and business development, return on investment (ROI) analysis, marketing and promotion, product development, profit and loss (P&L), expense management, and systems implementation.

About Nutrition 21

Nutrition 21, Inc. (NASDAQ: NXXI), headquartered in Purchase, NY, is a nutritional bioscience company and the maker of chromium picolinate-based and omega-3 fish oil-based supplements with health benefits substantiated by clinical research. Nutrition 21 holds more than 30 patents for nutrition products and uses. Nutrition 21's portfolio of health and wellness products include: Iceland Health Chromax(R), Iceland Health Advanced Memory Formula(TM), Diabetes Essentials(R), Iceland Health(R) Maximum Strength Omega-3 and Iceland Health(R) Joint Relief. The company also manufactures private label supplements and ingredients for third parties. Nutrition 21 distributes its products nationally through more than 29,000 major food, drug and super center stores throughout the United States and internationally. For more information please visit http://www.nutrition21.com.

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SOURCE Nutrition 21, Inc.
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