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Nutrition 21 Appoints Pam McWilliams, Vice President - General Manager of Direct Response
Date:10/30/2008

PURCHASE, N.Y., Oct. 30 /PRNewswire-FirstCall/ -- Nutrition 21, Inc., (Nasdaq: NXXI) today announced the appointment of Pam McWilliams as vice president and general manager of the Company's Direct Response Group, effective October 27, 2008. Mrs. McWilliams has more than 22 years of experience in sales, marketing, management and business development within the direct response industry. Mrs. McWilliams' responsibilities include new business development, sales strategy, vendor operations and management of the Direct Response Group.

Mrs. McWilliams will be based out of Nutrition 21's headquarters in Purchase, NY and will report to Michael A. Zeher, president and CEO of Nutrition 21, who said, "I am very pleased that Pam McWilliams is joining the Nutrition 21 management team. Her excellent experience, broad background, and relationships in the direct response industry will be valuable assets to our company. I am looking forward to the combination of Pam's leadership skills, high integrity, and business acumen being an energizing force in leading Nutrition's 21's Direct Response Group to even higher levels of performance."

"I am extremely pleased to join the leadership team at Nutrition 21," said Mrs. McWilliams. The value the company places on integrity, industry leadership, and supporting high quality brands in the bioscience industry is what attracted me to Nutrition 21. These values create an exciting opportunity to differentiate Nutrition 21 from its competitors, increase market share, and achieve unprecedented levels of customer satisfaction and long term brand loyalty. By drawing from my professional experience and collaborating with the leadership team, Nutrition 21 will continue to implement a direct marketing strategy to
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SOURCE Nutrition 21, Inc.
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