"We also continue to make significant progress in operating our company in a more cost-efficient manner," continued Mr. Zeher. "Operating expenses across the board have been trimmed and we are now focused on establishing a more strategic allocation of our advertising and promotion dollars. We are streamlining our messaging and promotional spending approaches to maximize revenue and profitability."
"We remain focused on the fundamentals that are critical to growing our business," Mr. Zeher concluded. "An important component of our strategic plan is to continue to launch new products that deliver science-based innovation to our customers, build significant brand loyalty, with consistent cost and productivity discipline. In that regard, we are particularly pleased with the introduction of our new Iceland Health Appetite Control Formula(TM) earlier this week, which will be marketed initially through our cost-effective Direct Response channel. Our continuing product development initiative supports our expectation that Nutrition 21 will grow revenues and profitability over the long term."
The Company has scheduled a conference call to review the financial results of the quarter later today, Thursday, February 5, 2009 at 10:00AM ET.
Participants can dial (866) 562-9910 or (706) 679-5064 to access the conference call, or can listen via a live Internet web cast, which can be found at http://www.nutrition21.com. A replay of the call will be available by visiting http://www.nutrition21.com for 30 days or by calling (800) 642-1687 or (706) 645-9291, access code 83095496, through February 8, 2009.
About Nutrition 21
|SOURCE Nutrition 21, Inc.|
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