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NutraCea Appoints New Chief Financial Officer
Date:11/6/2008

ysis, monthly forecasting, strategic/annual profit plans and Information Technology. She helped sell the Vehicle Switch Division to Delphi in late 2000 and restructured Automotive Controls for improved profitability.

Most recently, and prior to joining NutraCea, Hernandez-Longan was a Partner with Tatum LLC in their Financial Executive Practice. There she served as Interim Chief Financial Officer of companies such as Wells Dairy, makers of Blue Bunny Brand ice cream and Terlato Wine Group, a luxury wine producer and distributor where she had responsibility for all accounting, financial planning and M&A/joint venture activity.

Brad Edson, President and Chief Executive Officer of NutraCea commented, "We are extremely pleased to have Olga join our management team. Her expertise in financial reporting, international finance and M&A and joint ventures will serve NutraCea well as we continue to implement our strategic growth plan."

About NutraCea

NutraCea is a world leader in production and utilization of stabilized rice bran. They hold many patents for stabilized rice bran production technology and proprietary neutraceutical formulas ranging from arthritis, chronic bowel conditions, and effective diabetes control to cardiovascular disease treatment protocols. NutraCea's proprietary technology enables the creation of food and nutrition products to be unlocked from rice bran, normally a waste by-product of standard rice processing. Committed to helping the under fed, they're heavily involved in providing product and technology for developing countries through NutraCea's RiceAde feeding program. More information can be found in the Company's filings with the SEC and you can visit the NutraCea web site http://www.NutraCea.com.


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