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NutraCea Appoints New Chief Financial Officer
Date:11/6/2008

PHOENIX, Nov. 6 /PRNewswire-FirstCall/ -- NutraCea (OTC Bulletin Board: NTRZ), a world leader in stabilized rice bran (SRB), nutrient research and technology announced today that it has appointed Olga Hernandez-Longan [45] to the position of Chief Financial Officer. Todd Crow, in accordance with his previously announced intentions, has retired as CFO, but will remain available in a consulting and advisory capacity.

Ms. Hernandez-Longan has over 20 years of financial experience in working with both public and private corporations in financial planning and analysis, SEC reporting, international finance, corporate M&A, divestitures and joint ventures.

She served as Vice President and Controller of Wal-Mart International from 2004 until 2006 with responsibility for finance, accounting, Sarbanes-Oxley 404 Compliance, and internal and external reporting. In her position she worked closely with the company's strategy group on financial direction for potential acquisitions/joint ventures and on integration of acquisitions within Wal-Mart International. Ms. Hernandez-Longan was also a member of Wal- Mart's Disclosure Committee.

Prior to joining Wal-Mart, she spent nearly four years at Ford Motor Company, rising from Controller of Vehicle Procurement Operations to Chief Financial Officer of Ford of Brazil, where she had responsibility for finance, accounting and treasury and while there successfully restructured the existing business. This restructuring resulted in significant sustained fixed cost improvements, enhanced revenue, improved cash management and bottom-line profitability. Upon returning to North America, Ms. Hernandez-Longan was appointed Controller of Ford's Customer Service Division North American Operations.

Prior to Ford, she was with Eaton Corporation where she served as Chief Financial Officer and Worldwide Controller of the company's Automotive Controls Operations. Responsibilities included in depth strategic business analysis, monthly forecasting, strategic/annual profit plans and Information Technology. She helped sell the Vehicle Switch Division to Delphi in late 2000 and restructured Automotive Controls for improved profitability.

Most recently, and prior to joining NutraCea, Hernandez-Longan was a Partner with Tatum LLC in their Financial Executive Practice. There she served as Interim Chief Financial Officer of companies such as Wells Dairy, makers of Blue Bunny Brand ice cream and Terlato Wine Group, a luxury wine producer and distributor where she had responsibility for all accounting, financial planning and M&A/joint venture activity.

Brad Edson, President and Chief Executive Officer of NutraCea commented, "We are extremely pleased to have Olga join our management team. Her expertise in financial reporting, international finance and M&A and joint ventures will serve NutraCea well as we continue to implement our strategic growth plan."

About NutraCea

NutraCea is a world leader in production and utilization of stabilized rice bran. They hold many patents for stabilized rice bran production technology and proprietary neutraceutical formulas ranging from arthritis, chronic bowel conditions, and effective diabetes control to cardiovascular disease treatment protocols. NutraCea's proprietary technology enables the creation of food and nutrition products to be unlocked from rice bran, normally a waste by-product of standard rice processing. Committed to helping the under fed, they're heavily involved in providing product and technology for developing countries through NutraCea's RiceAde feeding program. More information can be found in the Company's filings with the SEC and you can visit the NutraCea web site http://www.NutraCea.com.


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SOURCE NutraCea
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