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Novelda Appoints Alf-Egil Bogen as Chief Executive Officer to Lead the Company to the Next Level

OSLO, Norway, Aug. 22, 2013 /PRNewswire/ -- Novelda, the provider of Nanoscale Impulse Radar solutions, announces the appointment of Alf-Egil Bogen as Chief Executive Officer. Bogen, one of the inventors of the successful AVR Microcontroller, has been in the semiconductor industry for over 20 years and most recently served as CMO for Atmel Corporation where he was based in San Jose, California and as CMO for Energy Micro, assisting the sale of the company to Silicon Labs in Texas.

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"I am very excited to work for Novelda. Their proprietary CMOS chips for radar solutions open up a new world of opportunities. Not only can it see objects, but it can also see through them!" says Alf-Egil Bogen. "I have been on their board for a while, and also invested money in the company, so I really believe in the company. Dag Wisland and his team have done a great job and established a very impressive customer base for this product. I am looking forward to working with Dag to take Novelda to next level," he continues.

Dag T. Wisland will be the President for the company and will focus more on R&D moving forward. Dag is one of the founders of Novelda and says this about getting Bogen on board: "Alf-Egil Bogen has the combination of technical and business experience we need to take the next step. His long semiconductor experience and the ability to get good results are very impressive. The entire team is excited about this, and we look forward to working with him."

"Our strategy for the company involves a strong focus on turnkey solutions for our OEM customers. We want to help them in the design of amazing radars for medical, building automation, robots and many other applications. I am also proud of the relationship with Samsung Thales to search for land mines. If we can help saving lives with our technology that will feel very right," Bogen finishes.


Novelda AS is a privately held, R&D driven, Semiconductor Company, based in Norway and specializing in nanoscale wireless low-power technology for ultra-high resolution impulse radar.

The Novelda Impulse Radar is a complete CMOS radar system integrated on a single chip: a sensor for human vital sign monitoring, personal security, environmental monitoring, industrial automation and robotics. In addition to being an alternative to, or complementing existing technologies such as video, ultrasound and infrared sensors, it opens up for new application areas due to its speed and resolution, and its ability to "see through" obstacles.

Novelda was founded in 2004 as a spinout from the University of Oslo, and there is a strong Research & Development partnership with the university.

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Press Release Contact:   
President Dag Wisland: dag(at) 
CMO Aage Kalsaeg: aage(at)

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