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Novelda Appoints Alf-Egil Bogen as Chief Executive Officer to Lead the Company to the Next Level
Date:8/22/2013

OSLO, Norway, Aug. 22, 2013 /PRNewswire/ -- Novelda, the provider of Nanoscale Impulse Radar solutions, announces the appointment of Alf-Egil Bogen as Chief Executive Officer. Bogen, one of the inventors of the successful AVR Microcontroller, has been in the semiconductor industry for over 20 years and most recently served as CMO for Atmel Corporation where he was based in San Jose, California and as CMO for Energy Micro, assisting the sale of the company to Silicon Labs in Texas.

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"I am very excited to work for Novelda. Their proprietary CMOS chips for radar solutions open up a new world of opportunities. Not only can it see objects, but it can also see through them!" says Alf-Egil Bogen. "I have been on their board for a while, and also invested money in the company, so I really believe in the company. Dag Wisland and his team have done a great job and established a very impressive customer base for this product. I am looking forward to working with Dag to take Novelda to next level," he continues.

Dag T. Wisland will be the President for the company and will focus more on R&D moving forward. Dag is one of the founders of Novelda and says this about getting Bogen on board: "Alf-Egil Bogen has the combination of technical and business experience we need to take the next step. His long semiconductor experience and the ability to get good results are very impressive. The entire team is excited about this, and we look forward to working with him."'/>"/>

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