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NovaVision CEO Named Presenter at the AdvaMed 2008 Conference
Date:9/8/2008

BOCA RATON, Fla., Sept. 8 /PRNewswire/ -- NovaVision today announced that the company has been selected to present at the prestigious AdvaMed 2008: The MedTech Conference (http://www.advamed2008.com), on Monday, September 22, 2008 in Washington, DC.

During the presentation, which falls in the "Next Generation" category, Mr. Rudy Mazzocchi, the newly appointed chief executive officer of NovaVision, will address the increasing use of Vision Restoration Therapy (VRT) among U.S. and global healthcare providers. VRT is a non-invasive medical device cleared by the United States Food & Drug Administration to help restore vision to the millions of underserved people living with impaired sight caused by a stroke or traumatic brain injury (TBI).

Using the science of neuroplasticity -- the brain's ability to rewire itself -- VRT is an in-home personalized restoration therapy that uses light-based stimuli to gradually activate adjacent neurons in the brain responsible for vision. Each patient receives a program that is entirely customized to their own unique visual field deficits. Every month, the patient receives an advanced program to correlate to individual progress. Clinical trials show that nearly 70-80% of all patients show improved vision following therapy, regardless of how long ago their stroke or TBI occurred.

About NovaVision, Inc.

NovaVision, Inc., headquartered in Boca Raton, Fla., develops and provides scientifically-based, innovative medical devices and comprehensive solutions to restore the vision of patients with neurological visual impairments. FDA-cleared in 2003, NovaVision's Vision Restoration Therapy devices work by enhancing neuroplasticity -- the brain's ability to adapt and form new connections to compensate for injury. NovaVision's diagnostic program maps areas where vision may be improved, and the therapy program targets and stimulates regions within the brain's vision-processing areas.

NovaVision VRT(R) is based on more than 10 years of research with clinical studies published in leading journals including Nature Medicine, Neurology, and The Journal of Cognitive Neuroscience. Data from a recent retrospective study identified that more than 70 percent of patients who underwent VRT for an initial six-month treatment period showed measurable improvements in their vision.

VRT is currently offered at leading neurological, eye and rehabilitation centers nationwide. For more information, please visit http://www.novavision.com or call 1.888.205.0800.

Contacts:

Ellie Kline, Edelman on behalf of NovaVision

Ph. 212-704-4528

Email: elinor.kline@edelman.com


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SOURCE NovaVision, Inc.
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