Navigation Links
North Carolina Marketing Firm MicroMass Named One of Top 60 Healthcare Agencies in U.S.
Date:7/15/2008

Rankings Published by Medical Marketing & Media

CARY, N.C., July 15 /PRNewswire/ -- MicroMass Communications, Inc., a leader in behavioral science-based relationship marketing, is ranked one of the nation's top 60 healthcare firms in Medical Marketing & Media's annual "Agency Issue" review, published this month.

The rankings, based on estimated revenue for 2007, place MicroMass among some of the largest advertising powerhouses in the country and underscore the value of the agency's unique services. MicroMass specializes in applying behavioral science -- the study of how individuals make decisions, communicate and act -- to the development of relationship marketing campaigns that build strong, influential bonds between customers and brands.

"This is what sets us apart from other agencies and fuels our success," said Jay Bigelow, president of MicroMass. "Teaming trained behaviorists with seasoned strategists, creatives, account managers and a full digital staff gives us unrivalled capabilities in generating true engagement with customers."

The agency's financial growth is linked to its parallel growth in accounts, physical space and staff. MicroMass won seven new assignments in 2007.

The company also doubled the size of its headquarters in Cary, N.C., and opened a new "pharma corridor" office in Morristown, N.J. Strategic new hires, including key senior-level additions to its leadership team, have strengthened the agency's human capital and positioned MicroMass for continued growth and expansion.

Founded in 1994, MicroMass has experience in more than 30 therapeutic categories and a client list that includes Auxilium, Bowflex, GlaxoSmithKline, Johnson & Johnson, LabCorp, Merck, Novartis, Salix, Shire and UCB Pharma. Agency services include behavioral science research and strategy; professional and consumer relationship marketing; strategic account planning; creative strategy development and execution; measurement and outcomes analysis; and systems integration, technical deployment and database services.
For additional information on MicroMass, visit http://www.micromass.com .

CONTACT: Julie Laitin (212) 286-2424 Cynthia Amorese (908) 665-8072

Email: jlaitin@julielaitin.com Email: camorese@comcast.net


'/>"/>
SOURCE MicroMass Communications, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related biology technology :

1. Cepheid Enters Into Five-Year Agreement With Northrop Grumman for the Purchase of Anthrax Test Cartridges for Use in United States Postal Service Biohazard Detection Systems
2. Cartesian Gridspeed Opens Subsidiary Operation in North America
3. SportCoatings; The North American Booster Club Association (NABCA); the Coatings Specialist Group New Booster Program Goes High Tech With Invisible Antimicrobial Defense
4. Northwest Biotherapeutics, Inc. Announces Appointment of Chief Financial Officer
5. Immunotec Inc. announces appointment of President & CEO James A. Northrop
6. ARIUS to present at BioNorth Biotechnology and Life Sciences Conference
7. Lonza Withdraws Majority of Claims in Patent Lawsuit Against Northwest Biotherapeutics
8. Rabobank Releases Annual North American Food & Agribusiness Outlook
9. Alexza Announces Partnership With Endo for AZ-003 (Staccato(R) fentanyl) in North America
10. Medefield Announces New Appointments to North American Business Unit
11. Digirad Corporation to Receive Frost & Sullivan 2007 North American Award for Product Strategy
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/30/2017)... 2017 Personal Genome Diagnostics Inc. (PGDx) today announced ... Association for Cancer Research (AACR) Annual Meeting 2017, being held ... The company also announced that five scientists associated with PGDx—two ... Annual AACR Team Science Award. ... Doug Ward , CEO ...
(Date:3/29/2017)... Maryland , and HILDEN, Germany , March 29, 2017 ... FRANKFURT PRIME STANDARD: QIA) today announced the U.S. launch ... JAK2 assay), which was cleared by the U.S. Food and Drug Administration ... V617F/G1849T allele in genomic DNA extracted from EDTA whole blood.* ... The ipsogen JAK2 assay is processed on QIAGEN,s ...
(Date:3/29/2017)... ... 2017 , ... (March 29, 2017) — Nerium International ... an active member of the Mexican Direct Selling Association A.C. (AMVD ). ... relationship marketing. This professional organization fosters loyal and fair competition among companies within ...
(Date:3/29/2017)... ... March 29, 2017 , ... ACEA Biosciences, a ... a quarterly travel award to noteworthy scientists who will be presenting research using ... new round of awards are being given to two postdoctoral fellows studying pathogen ...
Breaking Biology Technology:
(Date:3/20/2017)... March 20, 2017 At this year,s CeBIT Chancellor ... biometrics manufacturer DERMALOG. The Chancellor came to the DERMALOG stand together with ... this year,s CeBIT partner country. At the largest German biometrics company the ... fingerprint, face and iris recognition as well as DERMALOG´s multi-biometrics system.   ... ...
(Date:3/9/2017)... FRANCISCO and MOUNTAIN VIEW, Calif. ... , "Eating Well Made Simple," and 23andMe , ... help guide better food choices.  Zipongo can now provide ... their food preferences, health goals and biometrics, but also ... certain food choices. Zipongo,s personalized food decision ...
(Date:3/2/2017)... , March 2, 2017 Summary ... better understand Merck KGaA and its partnering interests and ... https://www.reportbuyer.com/product/3605601/ Description The Partnering Deals and Alliance ... partnering activity of one of the world,s leading life ... prepared upon purchase to ensure inclusion of the most ...
Breaking Biology News(10 mins):