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Nonprofit Puts the Power to Cure Neurological Disease in the Hands of the Masses: Texting Technology Brings Awareness & Supports Research
Date:10/30/2008

CHICAGO, Oct. 30 /PRNewswire/ -- Taking a leadership role in the move to incorporate mobile technology into the world of philanthropy, the Dystonia Medical Research Foundation announced it will launch a new program designed to capture donations via text message. To power its mobile platform, the Dystonia Medical Research Foundation has partnered with Denver based Mobile Accord, Inc., the premier provider of mobile technology to the nonprofit sector.

The Dystonia Medical Research Foundation is one of the first nonprofits in the United States to embrace the mobile giving channel allowing donors to connect with the organization and contribute funds directly through text messaging. Cell phone users will have the chance to instantly react to fundraising appeals and confirm their donation by simply sending a text message. The donation is charged to the donor's regular monthly cell phone bill and is separated from other transactions and identified as a non-taxable donation.

"Virtually anyone with a mobile phone can make a donation to the Dystonia Medical Research Foundation by sending the text message "DMRF" to "90999" to make a donation of $5," says Janet Hieshetter, DMRF's Executive Director. "This new technology will allow the DMRF to connect with constituents, acquire new donors, and dramatically extend our overall reach through this vital new channel. This program will also allow our organization to move beyond the traditional methods of communication to our core groups in a more cost effective and timely manner," she added.

The Dystonia Medical Research Foundation will launch the mobile giving program on November 1, 2008 and will continue to integrate mobile technology into its on-going marketing, advertising and community outreach efforts.

According to Mobile Accord spokesperson Tony Aiello, SVP Business Development, "We have worked hard over the last 2 1/2 years to accomplish this goal and continue to lead the way by developing innovative technology, educating nonprofits about the power of the mobile channel and working with US wireless carriers to embrace a framework for mobile giving that works for donors and charities alike."

US Wireless Market Stats:

-- 240 Million US Mobile Subscribers

-- 30 Billion Text Messages sent per month in US

-- 95% of mobile phones support text messaging

"Mobile technology sets the stage for true impulse giving by removing traditional barriers such as communicating credit card information or writing a check. Cell phone users are empowered to act anytime, anywhere at the moment an appeal has top of mind awareness," says James Eberhard, Chairman of Mobile Accord, Inc.

About the Dystonia Medical Research Foundation

Dystonia is a movement disorder that causes muscles to contract and spasm involuntarily, robbing individuals of the ability to control their bodies. It may affect a single body area or be generalized throughout multiple muscle groups, and causes varying degrees of disability and pain, from mild to severe. Although treatments exist, dystonia remains a chronic disorder to which there is presently no cure. In North America alone, estimates suggest that over 300,000 men, women, and children of all ages and backgrounds are affected. The mission of the Dystonia Medical Research Foundation (DMRF) is to advance research for more effective treatments and ultimately a cure, to promote awareness and education, and to support the well being of affected individuals and families. For more information about the Dystonia Medical Research Foundation please call 800-377-3978 or visit the foundation website at http://www.dystonia-foundation.org.

Mobile Accord

Denver-based Mobile Accord, Inc. provides turnkey tools for organizations to leverage the power of mobile technology using SMS (text messaging), PSMS (premium SMS), and mobile content (ringtones, wallpapers, etc.). Mobile Accord can easily make any part of an organization's existing outreach efforts mobile -- for example, distributing urgent action alerts, volunteer opportunities, or donation via text message. As the first company in the United States to offer mobile tools specifically built for non-profit organizations, Mobile Accord is unique in its ability to facilitate wireless fundraising and constituent outreach campaigns while also helping clients understand the immense power of mobile technology. For more information on Mobile Accord please contact Tony Aiello, Senior Vice President, Business Development at 866-720-3350 or email to taiello@mobileaccord.com.


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SOURCE Dystonia Medical Research Foundation
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