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Nonprofit Puts the Power to Cure Neurological Disease in the Hands of the Masses: Texting Technology Brings Awareness & Supports Research
Date:10/30/2008

CHICAGO, Oct. 30 /PRNewswire/ -- Taking a leadership role in the move to incorporate mobile technology into the world of philanthropy, the Dystonia Medical Research Foundation announced it will launch a new program designed to capture donations via text message. To power its mobile platform, the Dystonia Medical Research Foundation has partnered with Denver based Mobile Accord, Inc., the premier provider of mobile technology to the nonprofit sector.

The Dystonia Medical Research Foundation is one of the first nonprofits in the United States to embrace the mobile giving channel allowing donors to connect with the organization and contribute funds directly through text messaging. Cell phone users will have the chance to instantly react to fundraising appeals and confirm their donation by simply sending a text message. The donation is charged to the donor's regular monthly cell phone bill and is separated from other transactions and identified as a non-taxable donation.

"Virtually anyone with a mobile phone can make a donation to the Dystonia Medical Research Foundation by sending the text message "DMRF" to "90999" to make a donation of $5," says Janet Hieshetter, DMRF's Executive Director. "This new technology will allow the DMRF to connect with constituents, acquire new donors, and dramatically extend our overall reach through this vital new channel. This program will also allow our organization to move beyond the traditional methods of communication to our core groups in a more cost effective and timely manner," she added.

The Dystonia Medical Research Foundation will launch the mobile giving program on November 1, 2008 and will continue to integrate mobile technology into its on-going marketing, advertising and community outreach efforts.

According to Mobile Accord spokesperson Tony Aiello, SVP Business Development, "We have worked hard over the last 2 1/2 years to accomplish this goal and continue to lead the way by developing in
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SOURCE Dystonia Medical Research Foundation
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