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Newly Updated for 2011: Medical Science Liaison Study Shows Growth in KOL Outreach, Impact
Date:3/21/2011

trends which animate MSL strategy throughout the industry.

Key topics of this primary research include:

  • Benchmark pre and post-launch service activities
  • Identify drivers of group size & focus
  • Gain insight into structuring & aligning medical with sales organizations
  • Identify optimal call frequencies and service levels with thought leaders
  • Identify relationship management standards of excellence
  • Identify value associated with MSL and the activities they perform
  • Budget allocation to MSL function  

To learn more about the study, download a complimentary summary at http://www.best-in-class.com/rr1045.htm

For more information, contact Cameron Tew, Executive Director of Research and Publishing at Best Practices, LLC at (919) 767-9246 or ctew@best-in-class.com.

BEST PRACTICES, LLC conducts work based on the simple yet profound principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. Best Practices, LLC has been a leader in pharmaceutical research and consulting for more than 17 years; our clients include 48 of the top 50 pharmaceutical companies.


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