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New Technology and Healthcare Environment Present Both Challenges and Opportunities for Pharmaceutical Call Centers
Date:1/10/2014

CHAPEL HILL, N.C., Jan. 10, 2014 /PRNewswire/ -- Call centers in the pharmaceutical sector are under increasing pressure to raise performance levels, meet regulatory requirements, and satisfy customer inquiries. Simultaneously, call center leaders are expected to hold down costs.

To accomplish all this, contact centers need to focus on meeting the needs of customers who are increasingly mobile, increasingly connected, and increasingly impatient with slow service. This need to support a growing variety of customer service channels and tools is driving call centers to modernize their technology and expand connectivity options.

Indeed, contact centers expect to add new technology in the next two years to expand customer connectivity through embracing social media, live chat, mobile apps, and other tools currently used by only a few. For example, 45 percent of surveyed call center leaders expect to implement live chat technology, where only 6 percent use it now, according to new research from Best Practices, LLC.

The research project generated a report - Creating a World-Class Call Center in North America's Current Healthcare Environment: Performance Metrics, Operations, Structures and Trends - that identifies performance benchmarks for the size, cost, structure, leadership, technology, and operations of call center organizations within pharmaceutical and related industries.

Among the topics addressed in this study are:

  • Budget and staff size
  • New customer interaction channels
  • Innovative uses of social media
  • The role of vendors in call center management
  • And trends that are driving technology evolution in high-performing co
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SOURCE Best Practices, LLC
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