Navigation Links
New TUMS(R) QuikPak(TM) Campaign Offers Innovative Heartburn Relief with a Little Help from the Jetsons

First of Its Kind Instant Dissolve Powder Antacid Delivers Faster Relief,

Increased Convenience and Great Taste

PITTSBURGH, April 21 /PRNewswire/ -- Today, GlaxoSmithKline (GSK) Consumer Healthcare launches a $20 million integrated marketing campaign for the new TUMS(R) QuikPak(TM), the first and only instant dissolve antacid powder, from the trusted TUMS brand. The QuikPak campaign, part of a larger new "Bring It On" brand strategy designed to re-energize the classic TUMS brand with fresh imagery and broader appeal, features the classic animated series, "The Jetsons."

"In this campaign, two icons -- TUMS and the Jetsons -- meet to tell the story about a fast and convenient heartburn medicine getting even faster with new TUMS QuikPak," says Sydney R. Rollock, GSK Consumer Healthcare vice president of Health and Wellness. "What better way to tell the product innovation story than by linking up with a classic cartoon that represents speed and innovation?"

In a :30 spot airing on national network and cable television beginning today, April 21, George Jetson suffers heartburn after enjoying a chili dog with the works, and calls out for his wife by screaming, "JaaaAANE!". Before she can get to him, though, Rosie the Robot opens his mouth, pours in a dose from a packet of TUMS QuikPak, and he experiences fast relief. The spot closes with the family dog Astro singing, "Ruff, ruff, ruff, ruff, RUFF!," to the tune of the classic TUMS jingle.

The TUMS "Bring It On" brand strategy succeeds the TUMS "Diner" brand campaign, which ran for more than 30 years. According to Rollock, it was time for TUMS advertising to evolve along with the product innovation.

"With the introduction of TUMS QuikPak our goal was to create advertising more representative of the brand's iconic nature," he explains. "The 'Jetsons' is also iconic and a beloved, animated family we all grew up with in the 60's, 70's and 80's.

TUMS QuikPak, an antacid in a convenient powder form, is the first of its kind in the over-the-counter heartburn treatment category. It dissolves instantly on the tongue without water and neutralizes acid on contact. It comes in a great tasting Berry Fusion flavor, and like the original TUMS formulation, also has the added benefit of being a daily source of extra calcium. It is available nationwide in boxes containing 24 individual dose packets at most drug, grocery and mass merchandise retailers. Each easy-open packet delivers 1,000 mg of calcium carbonate. For more information, visit

The Jetsons television spot was produced for TUMS QuikPak/GlaxoSmithKline Consumer Healthcare by Arnold Worldwide.


GlaxoSmithKline Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette(R) and NicoDerm(R), as well as many medicine cabinet staples, alli(R), Aquafresh(R), Sensodyne(R) and TUMS(R), which are trademarks owned by and/or licensed to GlaxoSmithKline Group of Companies.


GlaxoSmithKline -- one of the world's leading research-based pharmaceutical and healthcare companies -- is committed to improving the quality of human life by enabling people to do more, feel better and live longer.

SOURCE GlaxoSmithKline Consumer Healthcare
Copyright©2008 PR Newswire.
All rights reserved

Related biology technology :

1. BioSpace and BayBio Launch 11th Edition of Biotech Bay(TM) Hotbed Map Campaign
2. BioSpace, 2008 BIO International Convention and BIOCOM Launch 9th Edition of Biotech Beach Hotbed Map Campaign
3. Celebrities and Notables From the Worlds of Film, Television, Music and Sports Join Lifetime Televisions 13th Annual Multi-Platform Stop Breast Cancer For Life Campaign
4. Homewatch CareGivers Launches 2007 We Care For Veterans Campaign
5. Move to AMITIZA Advertising Campaign Underscores the Power of Not Letting Chronic Constipation Slow People Down
6. Natural Nutrition Launches International Marketing Campaign for New All Natural Analgesic: BLUE LIGHTNING(TM) Fast Pain Relief
7. BioSpace Launches 2nd Edition of Southern Pharm(TM) Hotbed Campaign
8. BioSpace Launches 3rd Edition of BioForest(TM) Bioscience Marketing Campaign
9. Launches Marketing Campaign for US Medical Device Industry
10. BioSpace and the Massachusetts Biotechnology Council Launch 2008 Genetown(TM) Hotbed Campaign
11. Organogenesis Debuts Educational Campaign for Sufferers of Chronic Leg and Foot Ulcers
Post Your Comments:
(Date:6/23/2016)... /PRNewswire/ - FACIT has announced the creation of ... company, Propellon Therapeutics Inc. ("Propellon" or "the Company"), ... portfolio of first-in-class WDR5 inhibitors for the treatment ... represent an exciting class of therapies, possessing the ... cancer patients. Substantial advances have been achieved with ...
(Date:6/23/2016)... 2016  The Biodesign Challenge (BDC), a university competition ... harness living systems and biotechnology, announced its winning teams ... New York City . The ... projects at MoMA,s Celeste Bartos Theater during the daylong ... senior curator of architecture and design, and Suzanne ...
(Date:6/23/2016)... Ky. , June 23, 2016 ... two Phase 1 clinical trials of its complement ... placebo-controlled, single and multiple ascending dose studies designed ... pharmacodynamics (PD) of subcutaneous injection in healthy adult ... subcutaneously (SC) either as a single dose (ranging ...
(Date:6/23/2016)... ... June 23, 2016 , ... Regulatory Compliance Associates® Inc. (RCA), ... free webinar on Performing Quality Investigations: Getting to Root Cause. ... no charge. , Incomplete investigations are still a major concern to the Regulatory ...
Breaking Biology Technology:
(Date:5/12/2016)... 12, 2016 , a brand ... overview results from the Q1 wave of its quarterly ... was consumers, receptivity to a program where they would ... health insurance company. "We were surprised to ... Michael LaColla , CEO of Troubadour Research, "primarily ...
(Date:4/28/2016)... India , April 28, 2016 ... Infosys (NYSE: INFY ), and Samsung SDS, a ... that will provide end customers with a more secure, ... services.      (Logo: ) , ... services, but it also plays a fundamental part in enabling ...
(Date:4/26/2016)... Research and Markets has announced ... 2016-2020"  report to their offering.  , ,     (Logo: ... analysts forecast the global multimodal biometrics market to ... period 2016-2020.  Multimodal biometrics is being ... the healthcare, BFSI, transportation, automotive, and government for ...
Breaking Biology News(10 mins):