CHAPEL HILL, N.C., Nov. 6 /PRNewswire/ -- While Public Relations has long been used as a marketing tool by the pharmaceutical and biotechnology industries, its ability to reach consumers has never been greater. Web sites, online social networks, and blogs have joined the traditional press release as effective and low-cost methods that help drive sales. With this understanding, new research was conducted by Best Practices, LLC to identify what Public Relations activities are most effective at educating and informing consumers at different points in a product's lifecycle. These and other insights are now available in the newly published report, "Public Relations Excellence: Using PR to Launch, Grow and Extend Your Brands." Additional findings from this study include insights into what Public Relations channels, tactics and calls-to-action are most effective for reaching consumers of pharmaceutical products while providing three case studies highlighting successfully employed Public Relations tactics at different lifecycle stages.
To view the study abstract or complimentary summary of the full report "Public Relations Excellence: Using PR to Launch, Grow and Extend Your Brands," click on the following link http://www3.best-in-class.com/rr975.htm .
In a benchmarking study that included such influential companies as
Abbott, AstraZeneca, Genentech, Johnson & Johnson, Novartis, Pfizer, and
Wyeth, many key topics were covered, including:
-- PR strategies and tactics that are most effective at different
-- PR tools and calls to action that are most effective
-- Case studies that reveal effective PR practices
-- Web site resources that are most effective for consumers
-- Ideal budget ratios and performance measurements
-- Lessons learned and best practices
For more information on this report, contact Robert Naylo
|SOURCE Best Practices, LLC|
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