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New Study Provides Benchmarks for Winning Brand Team Management
Date:1/30/2009

meeting frequency is related to work requirements and the need for agility.
  • Brand growth shows no correlation to performance-based compensation.
  • Despite variations in particular activities and decision rights across brands, most brand teams recognize a similar set of responsibilities, accountabilities and performance measures.
  • For many respondents, the success of brand teams is tied more closely to team issues than to brand issues.
  • For more information on this report, contact Robert Naylor at rnaylor@best-in-class.com or (919) 767-9244. To access the full report or download a complimentary copy of the report summary, go to http://www3.best-in-class.com/rr979.htm.

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