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New Report Finds A Brain Health Revolution in the Making, Driven by Digital Technology and Neuroplasticity Research
Date:6/28/2010

26%, taking prescription drugs by 13%, taking supplements by 12%, and self-medicating with drugs by 1%.

These are among the key findings of a 207-page market report released today by SharpBrains and prepared in collaboration with 24 leading scientists and 10 innovative organizations - the most comprehensive such research study done to analyze emerging research, technologies and marketplace.

“We must do for brain health in the 21st century what we largely accomplished in cardiovascular health in the past century. It’s time to take scientific insights out of the lab and to identify practical applications, making the maintenance of good brain fitness a public health priority", indicates William Reichman, MD, President and CEO of Baycrest.

Other Report Highlights are:

Chapter 1. Market overview: The report estimates that the size of the worldwide digital brain health and fitness market in 2009 was $295M – 35% growth since 2008, representing an annualized growth rate of 31% since 2005. Healthy aging is the main value proposition today, but the report identifies lifelong drivers fueling a general desire to enhance mental wellness and performance: academic performance, sports performance, workplace productivity, driving safety, quality of life among older adults and clinical populations.

Chapter 2. Market survey of Priorities, Beliefs and Habits: 1,910 decision-makers and early-adopters rank the brain functions required to thrive personally and professionally in the XXI century and the options to maintain and enhance them, including levels of satisfaction with current popular products.

Chapter 3. Competitive Landscape: SharpBrains’ proprietary Market and Research Momentum Matrix identifies seven companies, out of over a hundred, as Leaders: Brain Resource, CogniFit, Lumos Lab
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