Group Danone's world class probiotic drink brand Actimel(R), which is an extremely popular probiotic product in Europe has been successfully launched in the United States in 2005 under the brand name DanActive(R). Still Europe is the leader in terms of market value and number of new product launches in the digestive health domain. In the United States, the awareness has reached the next level and some aggressive marketing could take this market to the highest level.
The market dynamics and trends are very different among the three segments. Prebiotics and probiotics are growing at double-digit growth rate as compared to the digestive enzymes that are experiencing a relatively lower growth rate. Prebiotics is the largest revenue generating ingredient among the three major segments followed by Probiotics and Enzymes.
The most popular trend is the availability of multi-enzyme supplements for digestive problems.
Major companies analyzed in this report include BENEO-Group, SENSUS, GTC Nutrition, Cargill, Inc., Amano Enzyme Inc., National Enzyme Company, Chr Hansen A/S, Royal DSM N.V., Danisco A/S, and Institut Rosell-Lallemand.
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