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New ImmunoSet(TM) ELISA Development Kits
Date:9/2/2008

ANN ARBOR, Mich., Sept. 2 /PRNewswire/ -- Assay Designs, Inc., a leading provider of immunoassay kits, antibodies, and reagents to the life sciences and translational research markets, has launched a new portfolio of thoroughly characterized ELISA development kits called ImmunoSet(TM). This cost effective portfolio of products to assay proteins in various matrices contains the basic components and protocol for the development of five 96 well colorimetric enzyme immunoassays. Assay Designs has an aggressive plan for the development and release of the ImmunoSet products beginning with kits for the detection of mouse and rat heme oxygenase-1 (HO-1) and p53/MDM2 complexes.

"With this initial launch of unique antibody sets for our new ImmunoSet product line, Assay Designs is enabling customers with cost effective tools to improve the output of their research," stated Dan Calvo, President and CEO. "We will continue to monitor the scientific literature, market trends, and our own antibody sales to expand this important product line as customer demand dictates."

About Assay Designs, Inc.

Based in Ann Arbor, MI, Assay Designs develops and manufactures immunoassay (ELISA) kits, luminescent reagents, antibodies, proteins, and extracts used for life sciences research. The company markets these products under the "Assay Designs" and "Stressgen" brand names. Researchers use the company's products to detect and quantify molecules that are important in inflammation, cell signaling, and cellular stress.


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