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New Brain Fitness Survey Reinforces Importance of Brain Awareness Week
Date:3/17/2009

Alvaro Fernandez Previews Upcoming SharpBrains Market Report at IHRSA 2009 Convention.

San Francisco (PRWEB) March 17, 2009 -- Alvaro Fernandez, CEO of SharpBrains and member of the World Economic Forum's Council on the Future of the Aging Society, previews today at the IHRSA (International Health, Racquet and Sportsclub Association) Annual Convention the results of a recent survey that reinforces the need for brain-related public awareness campaigns such as the ongoing Brain Awareness Week. "Every year, landmark research findings open new opportunities to help maintain lifelong cognitive health and brain fitness" Alvaro Fernandez says, "The opportunity is immense - but we will need to ensure the marketplace matures in a rational and sustainable manner, helping consumers and professionals separate hope from hype and make informed decisions".

Robin Klaus, Chairman of Club One Fitness Centers, adds that "as our population ages the fields of physical fitness and brain fitness will naturally merge and, as this happens, a whole new field of valued added services will emerge for our members. High quality informational resources such as SharpBrains' are crucial to the success of this merger."

The Survey

In January 2009, market research firm SharpBrains surveyed 21,000 decision-makers and early adopters in the brain fitness field to identify attitudes and behaviors. The responses from over 2,000 participants reinforce the need for public awareness initiatives and quality information to help evaluate and navigate product claims.

Asked, "What is the most important problem you see in the brain fitn
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