SAN JOSE, Calif., March 26 /PRNewswire/ -- NeuroSky, Inc., a bio-sensor technology company in Silicon Valley, announces today the launching of the MindSet(TM), a brainwave-reading (EEG) and mental state translational technology for a wireless Bluetooth(R) headset that operates with most personal computer (PC) products. With two earlier toy companies announcing products in January, 2009, the Mattel Mindflex(TM) and the Uncle Milton Force Trainer(TM) (under a Lucas Licensing deal), both incorporating the NeuroSky sensors, this announcement represents the first Brain-Computer-Interface (BCI) peripheral that can be integrated in the mainstream of personal computer users.
The MindSet headset resembles a pair of headphones with one distinct difference--an electrode-laden arm that is in contact with the user's forehead. The electrode reads the electrical potentials found on the skin's surface and induced by the neuron activity occurring in the frontal lobe of the user's brain. Various "mental states" of the users, for example their level of focus and relaxation, can be deciphered from the brainwave patterns. That information can be passed to a variety of PC-based applications for entertainment, health, wellness, education, and training.
The MindSet may now be pre-ordered by consumers and by application developers on the NeuroSky website (www.NeuroSky.com). The first of such headsets integrating the MindSet will be available to order online under the NeuroSky brand for U.S. residents on June 1, 2009, and roll out into select international markets later this year. With a $199 MSRP, the MindSet will be accompanied by two demonstration games, Brainwave Visualizer(TM) and NeuroBoy's Adventure(TM). Alternative application developer programs will be available on a worldwide basis through NeuroSky. Both consumers and developers will be offered further incentives with this summer's launch of the NeuroSky Application Store, a portal of downloadable, third-party applications emanating from the NeuroSky Developer Network.
"This application developer program plays an important role in fusing brainwave-enabled peripherals into the mass market of computer users," comments Hitoshi Tokuda, General Manager of the PC Options Marketing Division at Toshiba Corporation, a leading manufacturer and marketer of notebook PCs as well as other electrical and electronic products and systems, that plans to launch its own headset integrating the technology. Stanley Yang, the CEO of NeuroSky, considers this plan as a strategic milestone. "We are honored by the comment to this next generation of PC peripheral products and the establishment of an important beachhead for brainwave-reading technology within the PC community."
Founded in 2004 and headquartered in San Jose, CA, NeuroSky has developed cost-effective and "wearable" (dry) bio-sensor and signal processing technology specifically designed for end-use in the consumer market. NeuroSky's products offer opportunities for its exclusive partners and developers to create next generation applications in markets as diverse as consumer electronics, health & wellness, education & training, transportation, market research and others. For more information about NeuroSky, please visit www.neurosky.com.
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This news release contains forward-looking statements, as defined in the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995. You are cautioned not to place undue reliance on these forward-looking statements, which are based on the current view of management on future events. We undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
|SOURCE NeuroSky, Inc.|
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