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NeuroFocus Names John Polich, World-Renowned Scientist in Brain Function and Cognition, to Head Global NeuroLab Operations
Date:1/28/2009

BERKELEY, Calif., Jan. 28 /PRNewswire/ -- NeuroFocus, the world leader in the rapidly-growing field of neuromarketing, announced today that it has named preeminent cognitive neuroscientist John Polich, Ph.D., as its Director of Global NeuroLab Operations.

The company made this selection as it ramps up the rollout of NeuroLabs in the U.S. and targets expansion in the United Kingdom, France, Italy, Germany, Japan, Korea, India, and China as well.

NeuroLabs are stand-alone neuroelectric testing centers, designed, constructed, and fully staffed by NeuroFocus teams of neurophysiologists, analysts, and engineers, which operate at client sites. A NeuroLab performs the same full array of human neurophysiological testing and analysis as does NeuroFocus' main laboratory at its Berkeley, CA, headquarters. That lab ranks as the world's largest and most sophisticated EEG facility dedicated to consumer market research.

World's Acknowledged Leading Expert In P300

Dr. Polich, 61, will oversee all NeuroLab operations for the company. He joins NeuroFocus from The Scripps Research Institute's Molecular and Integrated Neuroscience Department (MIND), where he has long been considered one of the world's leading authorities on electrical measures of human cognitive functions, with over 200 scientific articles published in major neuroscience journals. His 1995 article in Biological Psychology has been cited more than any other in the journal's history, and his 2007 theoretical overview in Clinical Psychology is considered groundbreaking. Dr. Polich has spoken at dozens of international scientific meetings and is viewed as the world's leading expert on the P300, a key index of brainwave activity used to measure attention, memory, and emotional neural activity in subjects.

"The addition of John Polich to our senior ranks, with his stature as a world leader in cogni
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SOURCE NeuroFocus
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