Navigation Links
NeuroFocus Chief Science Advisor Wins Humboldt Prize
Date:5/9/2008

BERKELEY, Calif., May 9 /PRNewswire/ -- The Alexander von Humboldt Foundation, one of the world's leading sponsors of scientific research, announced that it has named Dr. Robert Knight as a winner of its highly prestigious Humboldt Research Award for 2008 in the area of neurobiology. It is the only prize that the Foundation awarded in that category.

Headquartered in Bonn, Germany, the Humboldt Foundation reviews a select group of international candidates each year for its awards program. Nominations are made by leading experts in the fields of science and academia. Over forty winners of the Humboldt Research Award have gone on to receive the Nobel Prize.

Known worldwide for his pioneering work in Cognitive and Behavioral Neuroscience, Dr. Knight serves as Director of the Helen Wills Neuroscience Institute at the University of California at Berkeley. He also holds the Evan Rauch Professor of Neuroscience chair and is a faculty member in the university's Psychology Department.

Dr. Knight serves as Chief Science Advisor to NeuroFocus, Inc., the company that is regarded as the world leader in neuromarketing research and applications. Headquartered in Berkeley, CA, NeuroFocus's staff of neuroscientists, neurophysiologists and engineers capture, measure, analyze and draw recommendations from consumers' brainwave activity. Their conclusions enable marketers and content creators to know with precision exactly which elements of their marketing communications materials will best attract consumers' attention; engage their emotions; and be retained in their memory.

NeuroFocus applies its patented technology and proprietary methodologies to a full range of categories, from product design, packaging and pricing to advertising, promotions, sponsorships, branded entertainment, product placement and film and television entertainment. NeuroFocus also offers clients its expertise in evaluating the in-store shopping environment through its novel Total Consumer Experience testing program.

The Humboldt Research Award is given to "outstanding scientists and scholars from all disciplines from abroad whose fundamental discoveries, new theories, or insights have had a significant impact on their own discipline and who are expected to continue producing cutting-edge achievements in future."

It was Dr. Knight's work in delineating the contribution of the frontal cortex in orchestrating human behavior and the recent discovery that ultra fast brain oscillations track behavior in the human cortex that earned him nomination and selection as a 2008 Humboldt Research Award winner. In announcing the Award to Dr. Knight, the Foundation cited that it was "given in the area of neurobiology in recognition of your past accomplishments in research and teaching."

Dr. Knight is a previous recipient of the Jacob Javits Neuroscience Investigator Award from the National Institute of Health for "distinguished contributions to neurological research."

"I am deeply honored to receive this award," Dr. Knight said. "The field of human brain research has come of age and I feel fortunate to be doing research in such an exciting time."

About NeuroFocus

NeuroFocus, Inc. is the market leader in bringing neuroscience knowledge and expertise to the world of advertising, marketing, product development and packaging, and entertainment. The company leverages Doctorate-level academic credentials in neuroscience and marketing from Berkeley, MIT, Harvard, and the Hebrew University combined with C-suite level business management and consulting experience.

NeuroFocus clients include Fortune 100 companies across the consumer package goods, food and beverage, financial services, automotive, and retail sectors. Entertainment category clients include major companies in the broadcast and cable television and motion picture industries. The Nielsen Company is a strategic investor in NeuroFocus.


'/>"/>
SOURCE NeuroFocus, Inc.
Copyright©2008 PR Newswire.
All rights reserved

Related biology technology :

1. Dr. Audrey F. Jakubowski of SuperGen Retires as Chief Regulatory and Quality Officer
2. AEterna Zentaris completes management team with the appointment of Chief Medical Officer
3. Michael Troullis Appointed Chief Financial Officer of Quintiles Transnational Corp.
4. Nektar Therapeutics Appoints Tim Harkness as Chief Financial Officer
5. Todd R. Nelson Named Chief Executive Officer of eBioscience, Inc.
6. Anadys Pharmaceuticals Appoints Steve Worland, Ph.D. as President and Chief Executive Officer
7. China Technology Announces New Chief Financial Officer
8. IDM Pharma Names Dr. Jeffrey W. Sherman Chief Medical Officer and Senior Vice President of Research and Development
9. Magellan Biosciences Names Steven E. Diamond, PhD, Chief Scientific Officer
10. GeneNews Chief Scientist Dr. C.C. Liew co-editor of new genomics reference book
11. Emisphere Technologies, Inc. Appoints Michael R. Garone chief financial officer
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/27/2016)... PHILADELPHIA , June 27, 2016  Liquid ... today announced the funding of a Sponsored Research ... study circulating tumor cells (CTCs) from cancer patients.  ... changes in CTC levels correlate with clinical outcomes ... therapies. These data will then be employed to ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... While the ... such as the Cary 5000 and the 6000i models are higher end machines that ... the height of the spectrophotometer’s light beam from the bottom of the cuvette holder. ...
(Date:6/23/2016)... , June 23, 2016   Boston ... of novel compounds designed to target cancer stemness ... has been granted Orphan Drug Designation from the ... treatment of gastric cancer, including gastroesophageal junction (GEJ) ... inhibitor designed to inhibit cancer stemness pathways by ...
(Date:6/23/2016)... ... June 23, 2016 , ... Charm Sciences, Inc. is pleased ... received AOAC Research Institute approval 061601. , “This is another AOAC-RI approval of ... Salter, Vice President of Regulatory and Industrial Affairs. “The Peel Plate methods perform ...
Breaking Biology Technology:
(Date:5/16/2016)... YORK , May 16, 2016   EyeLock ... solutions, today announced the opening of an IoT Center ... to strengthen and expand the development of embedded iris ... an unprecedented level of convenience and security with unmatched ... authenticate one,s identity aside from DNA. EyeLock,s platform uses ...
(Date:5/9/2016)... UAE, May 9, 2016 Elevay ... comes to expanding freedom for high net worth professionals ... in today,s globally connected world, there is still no ... could ever duplicate sealing your deal with a firm ... passports by taking advantage of citizenship via investment programs ...
(Date:4/28/2016)... and BANGALORE, India , April 28, 2016 ... a product subsidiary of Infosys (NYSE: INFY ), ... a global partnership that will provide end customers ... mobile banking and payment services.      (Logo: ... innovation area for financial services, but it also plays a ...
Breaking Biology News(10 mins):