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NeuroFocus Chief Science Advisor Wins Humboldt Prize
Date:5/9/2008

BERKELEY, Calif., May 9 /PRNewswire/ -- The Alexander von Humboldt Foundation, one of the world's leading sponsors of scientific research, announced that it has named Dr. Robert Knight as a winner of its highly prestigious Humboldt Research Award for 2008 in the area of neurobiology. It is the only prize that the Foundation awarded in that category.

Headquartered in Bonn, Germany, the Humboldt Foundation reviews a select group of international candidates each year for its awards program. Nominations are made by leading experts in the fields of science and academia. Over forty winners of the Humboldt Research Award have gone on to receive the Nobel Prize.

Known worldwide for his pioneering work in Cognitive and Behavioral Neuroscience, Dr. Knight serves as Director of the Helen Wills Neuroscience Institute at the University of California at Berkeley. He also holds the Evan Rauch Professor of Neuroscience chair and is a faculty member in the university's Psychology Department.

Dr. Knight serves as Chief Science Advisor to NeuroFocus, Inc., the company that is regarded as the world leader in neuromarketing research and applications. Headquartered in Berkeley, CA, NeuroFocus's staff of neuroscientists, neurophysiologists and engineers capture, measure, analyze and draw recommendations from consumers' brainwave activity. Their conclusions enable marketers and content creators to know with precision exactly which elements of their marketing communications materials will best attract consumers' attention; engage their emotions; and be retained in their memory.

NeuroFocus applies its patented technology and proprietary methodologies to a full range of categories, from product design, packaging and pricing to advertising, promotions, sponsorships, branded entertainment, product placement and film and television entertainment. NeuroFocus also offers clients its expertise in evaluating the in-store shopping environment through its novel Total
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SOURCE NeuroFocus, Inc.
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