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Nerium International Leads the Way in Social Media
Date:6/10/2013

Addison, TX (PRWEB) June 10, 2013

Nerium International™, an innovative skincare company dedicated to making people better, has been breaking ground in the community service sector lately, since co-sponsoring the Time for Hope Gala on May 18, 2013, and several fundraising initiatives with Big Brothers Big Sisters. However, their focus on global change is not the only thing going for them. Recently, many companies and online forums have taken a closer look at their marketing and social media strategy. With their social media engagement at record levels, it’s no wonder that a company like Nerium International is constantly in the public eye.

AllFacebook, the unofficial Facebook blog, recently featured an article on Unmetric’s infographic regarding the Harlem Shake, “Infographic: How the Harlem Shake Shook Up Facebook, YouTube.” Nerium International was a strong contender for a Shorty Awards nomination. The Harlem Shake video had over 400 shares, beating well-known brands such as Lego, KFC, Dr Pepper, Southwest Airlines, and Beats by Dre with an overall engagement score (the total of likes, comments, shares, and impressions) of 681 on Facebook.

What does Nerium do differently? According to Unmetric (a company that works with leading brands to help establish benchmarks for their social media) the answer is: everything. “Nerium International has a higher fan growth rate than the skincare sector’s average growth rate.” At a rate of 35.20%, Nerium significantly outranked well-known brands such as Murad, Perricone MD, Burt’s Bees and Peter Thomas Roth Labs. In addition, the Unmetric SlideShare found that, “Nerium’s Facebook posts are 7 times more engaging than an average skincare brand’s posts,” with an average engagement score of 277.

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