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Neptune Technologies & Bioressources Inc. and Salt Lake City based Schiff Nutrition International, Inc. entered into a distribution agreement for U.S. nationwide distribution of Neptune Krill Oil under the brand name
Schiff(R) MegaRed(TM)
LAVAL, QC, Nov. 29 /PRNewswire-FirstCall/ - Neptune Technologies & Bioressources Inc. (NASDAQ.NEPT - TSX.V.NTB) is pleased to announce that it has entered into a distribution agreement with Schiff Nutrition International, Inc. for the distribution of Neptune Krill Oil under the brand name Schiff(R) MegaRed(TM). Schiff(R) MegaRed(TM) is expected to become available in the consumer mass market in the United States with an initial product launch through Costco planned for January 2008.
Schiff(R) MegaRed(TM) contains Neptune Krill Oil, NKO(R), a marine oil extracted from Antarctic Krill, patented for its extraction process, natural and synthetic composition, and for its use as a medication or cosmeceutical. NKO(R) safety and health benefits have been demonstrated by clinical studies. The results of a clinical study on hyperlipidemia (high cholesterol) have shown that NKO(R) may reduce total cholesterol levels, LDL (bad cholesterol) and triglycerides, while increasing HDL (good cholesterol). Another clinical study has shown that NKO(R) can significantly reduce an inflammation biomarker (CRP) and can improve arthritic symptoms. In order to satisfy the continuously increasing public demand for safe and effective natural products for cardiovascular health, Neptune and Schiff Nutrition have joined efforts to make Schiff(R) MegaRed(TM) readily accessible to the consumer.
"In line with the company's corporate strategy, Neptune is penetrating
the U.S. dietary supplement mass market in collaboration with Schiff
Nutrition, a leader in its field, recognized for its longstanding consumer
marketing capabilities. As planned, Neptune is increasing consumer
awareness and access to NKO(R) throu
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