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Neptune Krill Oil, NKO(R), enters WALGREENS, the largest U.S. retail pharmacy chain, under the brand name Schiff(R) MegaRed(TM)
Date:9/15/2008

LAVAL, QC, Sept. 15 /PRNewswire-FirstCall/ - Neptune Technologies & Bioressources Inc. ("Neptune") (NASDAQ.NEPT - TSX.V.NTB) reported today that its distributor Schiff Nutrition International Inc. has launched Schiff(R) MegaRed(TM) containing Neptune Krill Oil (NKO(R)) in Walgreens, which represents the largest retail pharmacy chain in the United States with over 6,400 drug stores nationwide. Schiff(R) MegaRed(TM) has been made available at all locations.

Walgreens, founded in 1901, is considered the leader in innovative drugstore retailing setting new standards in the industry with its modern store and pharmacy features. Walgreens reported fiscal year 2007 revenues of over $53 billion and is serving 5 million customers daily chainwide. Walgreens reports that it expects to operate more than 7,000 stores in 2010(1).

"We continue to execute on our expansion strategy to seek strong penetration in mass retail channels, and now with distribution in Costco and Walgreens, the consumer mass market represents a fast growing sales segment for Neptune driven by brand recognition and consumer acceptance. Neptune Krill Oil's unique composition of proprietary bioactive ingredients of functionalized phospholipid omega-3 fatty acids and powerful anti-oxidants enables the positioning of NKO(R) as a premium product in the marketplace," stated Thierry Houillon, Vice-President, Nutraceutical of Neptune.

"Premium products within the worldwide marine omega-3 market such as Neptune Krill Oil are gaining major market share driven by consumer demand for natural health and wellness products with proven therapeutic benefits. The high-end omega-3 market is growing at an annual rate of between 20 and 30 percent. This trend will provide the Company, as a recognized innovator and market leader, with an opportunity to generate high sales growth of its products which enforces the Company's strategic plan to expand productivity and capacity by rapidly completing the in-ho
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SOURCE NEPTUNE TECHNOLOGIES & BIORESSOURCES INC.
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