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Navigating Cancer Announces Jeff Oberlander as VP, Engineering
Date:1/29/2013

SEATTLE, Jan. 29, 2013 /PRNewswire/ -- Navigating Cancer is proud to announce that Jeff Oberlander has joined Navigating Cancer as VP, Engineering. Jeff has over 23 years of software engineering development and leadership expertise from a wide variety of company sizes, from 120,000-employee Fortune 500 companies to a variety of small startups in the Seattle area.

Oberlander joins a growing Navigating Cancer team, which has developed the leading patient portal in the oncology market and now delivers patient engagement solutions to nearly 600 oncologists across the United States. With a mix of healthcare and technology industry veterans, Navigating Cancer is poised to build on this leadership position and plans to grow its market share aggressively in the coming year. In his new role, Jeff will lead the engineering team to scale its current technology platform for growth and address the many business opportunities that are opening in front of the company. This will include expanding the team, as well as working towards a service-oriented architecture in order to extend the capabilities of the platform and allow for the anticipated growth of the business.

Most recently, Jeff was the Senior Director, Software Engineering for Getty Images, where he led all of Getty's Seattle eCommerce web development teams. Over the last 8 years, his teams created mission critical, 24x7, high volume eCommerce sites (80 million images, 6 million searches a day) that led to Getty's nearly $1B annual revenue. Jeff is also a passionate leader and coach in lean and agile software development best practices, which strives to bring visibility to the business value of software being created, visibility of prioritization, and a focus on the flow of work from "concept to cash." He led the transformation of Getty's 200+ IT staff to adopt these new principles and processes.

"We've been searching for the right engineering leader for over a year," said Gena Cook , Navigating Cancer CEO. "We're excited to have Jeff's leadership, expertise, vision and passion to help scale our business to better serve the healthcare professionals and patients we serve every day."

"I am thrilled to have this chance to work in such a meaningful and personal business. Everyone I know has been touched in some way by cancer, and this business helps cancer patients manage their care in a way that wasn't available previously. The business is growing quickly and customers are signing up at a rapid pace — yet it has all of the fun of a new startup where everyone contributes to the bottom line and wears many hats. It is exciting to be able to apply the breadth of my technology experience to a new growing Seattle business, and one that will make a difference to others," said Oberlander.

About Navigating Cancer

Navigating Cancer's mission is to transform healthcare through patient centered care by using technology to connect cancer patients to their healthcare team, their own health records, and the right information at the right time. Navigating Cancer's Patient Engagement Portal provides oncology clinics with a branded, online extension of their care model, empowering them to save time and money while providing better quality care. The company was founded in 2008 by technology and healthcare veterans and is based in Seattle, Washington.


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