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Nature's Premium(R) Brand First Fresh Pork in North America to Carry DNA TraceBack(R) Seal of Authenticity
Date:8/19/2008

rand products for the all-natural, wholesome options their customers seek today.

Located in central Illinois, Nature's Premium's new, ultra-modern pork facility utilizes handling and processing methods that reflect contemporary humane approaches. The quality benefits at this facility are well worth the extra efforts. The facility employs eco-sustainable practices such as air- chilling to conserve water and maintain sanitation, one of the very few North American plants to do so.

To support sales of its all-natural meats and cheeses, Nature's Premium launched a "Get Real" campaign with informative brochures, signage and website (http://www.NaturesPremiumBrand.com), which helps inform consumers about natural foods with educational content, recipes and more.

For more information about Nature's Premium Brand, retailers can contact the company at 1-888-485-2032 or visit http://www.NaturesPremiumBrand.com.

About IdentiGEN

IdentiGEN Ltd., with its North American subsidiary IdentiGEN, Inc., is a privately-held, venture-backed company, and a leading provider of DNA-based solutions to the agriculture and food industries. The company was founded as a spin-out from the Institute of Genetics, Trinity College Dublin, where the company's core area of expertise -- genetic identification -- was developed and is now being deployed in a variety of ways to enhance consumer confidence in the safety and quality of food products. Through IdentiGEN's DNA-based TraceBack(R) system, retailers, meat processors, producers and local governments, for the first time, have the tools to unequivocally trace the identity of meat back to its source. Additional information about IdentiGEN can be found at http://www.identigen.com and http://ww
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SOURCE Nature's Premium Brand
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