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Nature's Premium(R) Brand First Fresh Pork in North America to Carry DNA TraceBack(R) Seal of Authenticity
Date:8/19/2008

delivering the premium quality assurances customers expect."

Nature's Premium began conducting internal trials of the DNA TraceBack system with IdentiGEN's U.S. lab in Lawrence, Kan., in May. The Nature's Premium / DNA TraceBack partnership means that grocery retailers can offer Nature's Premium Brand pork with confidence, knowing that, in the event of a question about the safety or integrity of the product, its source can be definitively verified, Stewart added.

Boyd Oase, Meat and Seafood Director of Kowalski's Markets, said, "From a food-safety standpoint, DNA TraceBack is extremely valuable to my department. And for my customers, it provides 100 percent reassurance that Nature's Premium Pork is a safe, wholesome, all-natural product."

"DNA is a uniquely accurate, permanent and tamper-proof identification tool," said IdentiGEN CEO and President Donald R. Marvin. "Because it uses nature's bar-code -- the unique DNA of every animal -- DNA TraceBack is the ultimate proof of product integrity."

IdentiGEN's DNA TraceBack system is an approved USDA Process Verified Program (PVP). PVP designation signifies that the USDA has verified the IdentiGEN system as a consistently reliable program in which meat processors, meat producers, retailers and consumers can have confidence. There are currently 36 approved USDA Process Verified Programs. Additional information can be found at http://processverified.usda.gov/.

About Nature's Premium Brand Pork

Established in 2007, Nature's Premium Brand LLC delivers unprecedented consumer benefits with the highest quality natural foods. Product offerings include Antibiotic-free Fresh Pork, All-Natural Deli Meats, rBGH-Free Cheeses and All-Natural Sausages and Bacon. A true natural brand, Nature's Premium is committed to animal welfare, food quality and food safety. Leading retail and foodservice outlets nationwide trust Nature's Premium B
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