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Nature's Premium(R) Brand First Fresh Pork in North America to Carry DNA TraceBack(R) Seal of Authenticity
Date:8/19/2008

'Nature's Bar Code' Traces Naturally Raised Pork Back to Farm of Origin

NORTHFIELD, Ill. and LAWRENCE, Kan., Aug. 19 /PRNewswire/ -- Nature's Premium Brand, a leader in premium, all-natural fresh pork, is the first North American pork company to track DNA for reliable and accurate traceability back to the farm where the animals were raised. Nature's Premium will use IdentiGEN's DNA TraceBack(R) system, a USDA Process Verified, DNA-based traceback system, for indisputable product verification.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080819/LATU023)

Nature's Premium Brand pork packages will carry IdentiGEN's DNA TraceBack seal at the meat case to guarantee to consumers that each cut came from the unique Nature's Premium production and processing system. Retailers carrying Nature's Premium pork with DNA TraceBack include Kowalski's Markets of Minneapolis, Minn.; Sendik's Food Markets of Milwaukee, Wisc.; New Leaf Community Markets of Santa Cruz, Calif.; Dave's Marketplace stores of Rhode Island; Donelan's Supermarkets of Boston, and Bogopa, a food distributor serving several international foods markets in greater New York. Nature's Premium Pork is also available through select foodservice distributors nationwide.

The Nature's Premium breed-specific Duroc pigs are raised by family farmers in the Midwest on a strict vegetarian diet with no animal byproducts. Animals are never administered antibiotics or growth promotants. The company's participating farms offer exceptional animal healthcare, sanitation and humane treatment. Its ultra-modern processing facility is unique in the industry for its small size, eco-friendliness and dedication to safe processes.

"Simply put, this program equates to trust," said Nature's Premium Brand founder and CEO John D. Stewart. "We take samples of the actual DNA of every animal in the program to assure that we are
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SOURCE Nature's Premium Brand
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