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National Ovarian Cancer Coalition and PureOlogy to Host First Annual 'NOCC and PureOlogy's Walk to Break the Silence on Ovarian Cancer'
Date:9/6/2008

- CSI: Miami Star and NOCC Spokesperson, Eva La Rue, Lends Her Support as the Celebrity Host to Help Educate Women Nationwide About Ovarian Cancer -

LOS ANGELES, Sept. 6 /PRNewswire/ -- Today the National Ovarian Cancer Coalition (NOCC) and PureOlogy, its national haircare and styling partner, is hosting the first annual "NOCC and PureOlogy's Walk to Break the Silence on Ovarian Cancer" at Dockweiler Beach in Playa del Ray, CA. NOCC spokesperson and CSI: Miami star Eva La Rue, who lost both her grandmother and great-grandmother to the disease, is attending the 5K run/walk in an effort to help break the silence on ovarian cancer and encourage women to educate themselves and others about the disease.

"This national walk is an exemplary event to showcase the work that NOCC and its Chapters are doing across the country to help achieve our mission of raising awareness and promoting education about ovarian cancer," said NOCC Chief Executive Officer, Carol Ansley. "And, we are very excited to have the support of both Eva La Rue and PureOlogy at our national walk -- a new, signature event for our Break the Silence educational campaign."

Also joining Eva La Rue at the 5k walk/run will be members of NOCC's newest educational initiative, Eva's Divas, a grassroots effort aimed at empowering and educating women nationwide about the symptoms and risk factors of ovarian cancer. To become an official member of the Eva's Divas initiative, women are encouraged to visit http://www.ovarian.org/evasdivas, where they can pledge to learn about ovarian cancer and to "pass it on" to all of the important women, friends and family members in their lives. The site also offers an e-card that women can forward to other Divas and fun tips from Eva on how to raise awareness in the Diva's community.

"Since there is no screening test for ovarian cancer, it is crucial that women are knowledgeable about the signs and symptoms of this disease and know how to broach this important topic with their physician, especially if they have a family history of ovarian, breast or colon cancer," said NOCC spokesperson, Eva La Rue. "I am so pleased and honored to be able to work with NOCC and PureOlogy to achieve this important mission through the Eva's Divas campaign and the 5k walk. Together we can make a difference in increasing the low survival rate of ovarian cancer."

In addition to the national walk in LA, NOCC and PureOlogy are partnering in a year long campaign to facilitate a greater dialogue that will lead to earlier diagnosis, improved survival rates and quality of life for women with ovarian cancer. As part of the campaign, they are hosting 20 other Walks to Break the Silence on Ovarian Cancer across the country and providing women with important educational information on ovarian cancer in PureOlogy salons across the country. PureOlogy will be on-site at each walk distributing travel packs containing PureOlogy HydrateShampoo, Condition, and teal wristbands to participants.

"Ovarian cancer is a serious disease that affects thousands of women around the world, and in women age 35-74, ovarian cancer is the fifth leading cause of cancer-related deaths," explains Senior Vice President of Marketing for PureOlogy, Karen Fuss-Zipp. "Finding a cure for ovarian cancer is a cause that is very close to the hearts of the PureOlogy family and we're eager to help NOCC advance their mission."

Ovarian Cancer Symptoms and Risk Factors

In June 2007, NOCC, along with the Gynecologic Cancer Foundation and other national organizations announced the first national consensus on ovarian cancer symptoms. Women who have the following symptoms almost daily for more than a few weeks should see their gynecologist and ask for a rectovaginal exam and transvaginal ultrasound.
The symptoms include:

-- Bloating

-- Pelvic or abdominal pain

-- Trouble eating or feeling full quickly

-- Feeling the need to urinate urgently or often

Common risk factors of the disease include genetic predisposition, personal or family history of breast, ovarian or colon cancer, increasing age and undesired infertility. If a woman's risk factors fit any of these criteria, she should proactively inform her doctor.

About National Ovarian Cancer Coalition (NOCC)

Since its inception in 1995, the National Ovarian Cancer Coalition (NOCC) has been committed to raising awareness of ovarian cancer in communities across the country through education and support. As the first and only national ovarian cancer organization with a network of more than 80 Chapters throughout the United States, NOCC has established itself as the leading advocate for patients and families struggling with ovarian cancer. Committed volunteers work together to advance NOCC's mission through a toll-free Help Line, comprehensive web site, peer support, professional education, the promotion of research, publications and Break the Silence, a national education program to facilitate greater awareness and dialogue about ovarian cancer. For more information about the National Ovarian Cancer Coalition, visit http://www.ovarian.org or call 1-888-OVARIAN.

About Pureology

Visit http://www.pureology.com for information on ovarian cancer, including symptoms, what every woman should know about ovarian cancer, how you can help, and walk dates and locations.


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SOURCE National Ovarian Cancer Coalition
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