Exeter, NH (PRWEB) February 04, 2013
With the support of Facebook users across the country, New Hampshire IT staffing firm Digital Prospectors has helped raise $5,000 for Hurricane Sandy victims and victims of future disasters. The funds will be donated through the American Red Cross NH Chapter.
DPC raised the money by using its Facebook brand Page in a few different ways. The IT staffing firm integrated an application into its Page where fans could donate online and then matched all donations made through the application.
To further raise awareness for the cause, DPC also created images promoting the cause and pledged to donate $1 for every Like of the images and $5 each time a Facebook user shared an image on their own wall.
“We feel fortunate to be able to help the victims of Sandy even in this small way,” said DPC President Jessica Catino. “We want to thank everyone who donated through our Facebook Page and everyone who shared, Liked and commented on our awareness images.”
The campaign ended in December and resulted in more than 500 actions taken on Facebook in less than a month. All proceeds benefit the American Red Cross Disaster Relief Fund to assist Hurricane Sandy victims.
“To see New Hampshire companies taking an initiative to support the work of the Red Cross is wonderful,” said American Red Cross NH Region Chief Development Officer Stephanie Couturier. “We thank DPC and applaud their ingenuity of using social media. It’s a great example for other companies and individuals as well.”
Catino said her company anticipates running similar social media efforts for fundraising in the future to supplement its existing support of non-profits such as Families First and Families in Transition.<
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