MultiVu Video Feed: New Rapid Test to Diagnose Flu May Help With Upcoming ...( 3M(TM) Rapid Detection Flu A+B Te...)

3M(TM) Rapid Detection Flu A+B Test Differentiates Flu Strains A & B In 15 Minutes

Each year up to 20 percent of the U.S. population becomes ill with "the flu." Misdiagnosis of the flu is common as some bacterial infections present similarly to influenza. Because of this, overuse and unnecessary use of antibiotics may be a major contributor to the growing problem of antibiotic resistance.

This flu season, a new rapid flu test can help hospital laboratories quickly and reliably detect the A & B strains of the flu. The 3M(TM) Rapid Detection Flu A+B Test detects and differentiates influenza A and influenza B in 15 minutes, and takes 3 minutes or less hands-on time. The automated 3M(TM) Rapid Detection Reader makes the test easy to perform and helps eliminate the potential for human error in misreading or misinterpreting the results.

A recent study from North Shore-Long Island Jewish Health System showed that the 3M(TM) Rapid Detection Flu A + B Test for influenza demonstrated better clinical and analytical sensitivity when compared to the leading hospital competitor. For more information visit http://www.howtocatchtheflu.com/23.

SATELLITE FEED:

Tuesday, November 11th, 2008

1:15 PM - 1:30 PM ET

AMC 3

C-Band

Transponder 3

Downlink Freq. 3760 Horizontal

NEWS: New Rapid Flu Test Can Give Fast & Reliable Results in 15 minutes this Flu Season

FORMAT: B-roll and Soundbites

ADDITIONAL RESOURCES: Video, contact information and more available at: http://www.prnewswire.com/broadcast/34015/press.html

SOUNDBITES:

* Christine Ginocchio, Ph.D., Dir. of Microbiology, Virology and

Molecular Diagnostics, Dept. of Laboratory Medicine at the North

Shore-LIJ Health System Core Laboratory

* Jeanne Pfeiffer, RN
'/>"/>