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MultiVu Video Feed: Easypod(R), Award-Winning Electronic Device
Date:12/6/2007

FOR GROWTH HORMONE THERAPY, NOW AVAILABLE IN THE U.S. -- Device is designed for patients' ease of daily use, reliability and convenience--

Today's launch of easypod(R) by EMD Serono, Inc. marks an advancement in the use of technology in growth hormone delivery devices.

The first of its kind device in this therapeutic area, easypod(R) was designed for ease of daily use, reliability and convenience. easypod(R) was the recipient of a 2007 Gold Medal from the Medical Design Excellence Awards(R), a premier awards program for the medical technology community.

Key features include:

Preset dosing, which means patients no longer have to set their dose each day

Dose confirmation screen that notifies patients when they have properly administered their treatment

Logging of the date and dose of each injection, which allows healthcare professionals to monitor patient adherence.

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NEWS: New Injection Device Available for Growth Hormone Therapy

FORMAT: News Package with Extra Soundbites and B-roll

ADDITIONAL RESOURCES: Video, contact information and more available at: http://www.prnewswire.com/broadcast/30005/press.html

SOUNDBITES:

* 10-year-old child with growth hormone deficiency, and her mother

* Dr. Henry Anhalt, Director, Division of Pediatric Endocrinology, St.

Barnabas Medical Center

* Mary Andrews, CEO and Co-Founder of The Magic Foundation

* Jim Hoyes, Chief Commercial Officer, EMD Serono, Inc.

B-ROLL INCLUDES:

* easypod demo

* Lifestyle footage of patient & parent

* Doctor & Corporate spokesperson footage

VIDEO PROVIDED BY: EMD Serono, Inc.

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3


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SOURCE EMD Serono, Inc.
Copyright©2007 PR Newswire.
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