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MultiVu Video Feed: Allergan, Inc. Partners With "Project Runway" Designer Kara Saun and Gen Art Fresh Faces In Fashion to Raise Awareness About Excessive Underarm Sweating
Date:9/6/2007

Allergan, Inc. has partnered with fashion designer Kara Saun ("Project Runway" Season One) and Gen Art Fresh Faces in Fashion on a campaign called "Project: Sweat Free," designed to raise awareness about a serious medical condition called severe primary axillary hyperhidrosis or excessive underarm sweating, and the effect that it can have on women's lifestyle choices, as well as available treatment options that can help women manage their underarm sweat. To access a self-assessment tool, as well as additional information about the "Project: Sweat Free" campaign, visit http://www.ProjectSweatFree.com

About BOTOX(R) (Botulinum Toxin Type A)

One highly effective, FDA-approved treatment for severe underarm sweating not adequately managed by topical agents is BOTOX(R) (Botulinum Toxin Type A). BOTOX(R) injections help control severe underarm sweating by temporarily blocking the chemical signals from the nerves that stimulate the sweat glands. When the sweat glands don't receive chemical signals, the severe sweating stops. In a clinical study, the median duration of response in BOTOX(R) patients was 201 days or 6.7 months.

SATELLITE FEEDS:

Thursday, September 6th, 2007 Wednesday, September 12th, 2007

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NEWS: Excessive Underarm Sweating Takes Center Stage

FORMAT: News Package With Extra Soundbites and B-roll.

ADDITIONAL RESOURCES: Video, contact information and more available at: http://www.prnewswire.com/broadcast/29435/consumer.html

SOUNDBITES:

* Kara Saun, Fashion Designer

* Dee Anna Glaser, M.D., Professor of Dermatology and Vice Chairman, Dept

of Dermatology, St. Louis University

* Michelle Vicari, Severe Primary Axillary Hyperhidrosis Patient

B-ROLL INCLUDES:

* Patient/Dr Consultation

* BOTOX(R) injections

* Product shots

* Kara Saun work footage

VIDEO PROVIDED BY: Allergan, Inc.

Contact: FOR MORE INFORMATION, PLEASE CALL: MultiVu Media Relations, 1-800-653-5313 EXT. 3


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SOURCE Allergan, Inc.
Copyright©2007 PR Newswire.
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