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Moving from Treatment to Management: MassDevice Focuses On Chronic Diseases and the Future Business Model of Med-tech at the 2013 Big 100 West
Date:11/13/2013

keting for the Americas from June 2005 through July 2007, and vice president, business development.

  • Dr. Robert Greenberg, CEO and Founder of Second sight, the creator of the world’s first bionic eye. Dr. Greenberg has worked in the field of retinal prosthetics for over twenty years. From 1991 to 1997, Dr. Greenberg conducted pre-clinical and clinical trials demonstrating the feasibility of retinal electrical stimulation to elicit visual perceptions. From 1997 to 1998, he served as a medical officer and lead reviewer for IDEs and 510(k)s at the Office of Device Evaluation at the U.S. Food and Drug Administration in the Neurological Devices Division.
  • Panel discussions with all the CEOs in attendance will be moderated by MassDevice publisher Brian Johnson and David Gollaher, President and CEO of the California Healthcare Institute.

    “Chronic diseases represent the most critical market in medical technology,” MassDevice publisher Brian Johnson said. “Incredible innovation is taking place across the industry in how med tech both treats diseases such as diabetes, heart disease, COPD and sleep apnea. However, the future of med tech will be about managing the disease state, as well as treating it. This new paradigm will change the way devices and device companies interact with patients. In addition, changes in payment models from Obamacare will necessitate a new approach to the business model of this industry. We’re thrilled to welcome such an accomplished panel of leaders to discuss the future of the space.”

    Covidien has underwritten the Big 100 West event, which is sponsored by aptitude, J29 Associates, KHJ Brand Activation, Porzio Life Sciences, Greenberg Traurig, HCB Health , and is partnered with the CHI. Additional support comes from OCTANe, BioCom, and AdvaMed 2014. All parties interested in att
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