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Misperceptions About Smoking Cessation Aids May Hinder Smokers From Using Effective Treatment for Quitting
Date:2/29/2008

a smoker's chance of quitting successfully and have helped millions of people quit smoking. In addition, GSK offers several resources and support services designed specifically to help smokers and non-smokers understand and address the two components to smoking cessation: nicotine addiction and habit change. Its more than 30 well-known brands include the leading smoking cessation products, Nicorette(R), NicoDerm(R) CQ and Commit(R) as well as many medicine cabinet staples, including Abreva(R), alli(R) Aquafresh(R), Sensodyne(R), Tums(R) and Breathe Right(R), trademarks owned and/or licensed to GlaxoSmithKline Group of Companies.

About GlaxoSmithKline

GlaxoSmithKline is one of the world's leading research-based pharmaceutical and consumer healthcare companies. GlaxoSmithKline is committed to improving the quality of human life by enabling people to do more, feel better and live longer.

(1) Survey of 900 adult smokers in the U.S. conducted by American Legacy

Foundation and GlaxoSmithKline Consumer Healthcare in August 2007.

(2) Fiore MC, Bailey WC, Cohen SJ, et al. Treating Tobacco Use and

Dependence. Clinical Practice Guideline. Rockville, MD:

(3) Ferguson SG, et al. Smokers' Views on the Safety of Nicotine

Replacement Therapy -- An Opportunity for Education?, 2008 SRNT

Conference; Accepted Oral Presentation.

(4) Hughes et al., 1992. Smoking Cessation Among Self-Quitters. Health

Psychology, 11(5), 331-334

(5) Silagy et al. Nicotine replacement therapy for smoking cessation

(Cochrane Review). In: The Cochrane Library, Issue 1, 2004.

Chichester, UK: John Wiley & Sons, Ltd.

Contacts: Mark Polisky, GolinHarris

312-729-4417

mpolisky@golinharris.com

Jennifer May, GlaxoSmithKline Consumer Healthcare

412-200-3729


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SOURCE GlaxoSmithKline Consumer Healthcare
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