Misperceptions About Smoking Cessation Aids May Hinder Smokers From Using Effective Treatment fo...(o quit cold turkey are successful long-t...)

Date:2/29/2008

o quit cold turkey are successful long-term.(4) Tools for cessation such as NRT products are among the first-line treatments recommended for all smokers and when used as directed, can significantly increase a smoker's chances of quitting versus cold turkey and remaining smoke-free long-term (6 months and longer).(2,4) Over 100 clinical trials involving over 35,000 participants and extensive consumer use over more than 20 years have proven the safety and efficacy of NRT when used as directed.(5)

Researchers at the SRNT conference will review the detailed results at the following time:
-- Oral Presentation: Smokers' Views on the Safety of Nicotine Replacement

Therapy -- An Opportunity for Education?

* Date: Saturday, March 1

* Time: 10:00 a.m. -- 11:30 a.m. PST

About the Study

A survey of 900 men and women adult smokers in the U.S. was fielded in July 2007 by Richard Day Research through an online panel, screening for adults age 18 and over who smoke cigarettes every day. The survey was fielded to determine what smokers currently understand about their risks of smoking, effects of nicotine and smoking cessation treatments. The data was weighted to adjust for age, ethnicity and gender using estimates from the 2006 National Health Interview Survey. The "average" respondent in the survey was 48 years of age and started smoking when they were 16 years old, smokes 20 cigarettes per day and has tried to quit three times in the past (16 percent of respondents have never tried to quit). The survey was conducted on behalf of The American Legacy Foundation and GlaxoSmithKline Consumer Healthcare the industry leader in smoking cessation.

About GlaxoSmithKline Consumer Healthcare

GlaxoSmithKline (GSK) Consumer Healthcare is one of the world's largest over-the-counter consumer healthcare products companies. GSK offers the widest range of proven NRT products available, products which can significantly improve
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SOURCE GlaxoSmithKline Consumer Healthcare Copyright©2008 PR Newswire. All rights reserved

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