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Merck Will Obtain Blockbuster Antidiabetic Drug Sales in Type 2 Diabetes Market by 2011
Date:10/17/2007

the competitive information elements biopharmaceutical companies need to make informed decisions about their products and the best next-steps. Each report includes the following:

-- Physician perceptions of companies and brand attributes

-- Physician preference for sources of information

-- Physician opinion of future strategies, messaging, and upcoming events

-- Overview of competitive landscape

-- Pipeline analysis by company within a specific disease

-- SWOT analysis on each brand

-- Brand lifecycle strategy, including clinical trial competitive analysis

-- Trend analysis of brand-specific messaging

-- Brand-specific, event-driven, five-year annualized market forecast

-- Country-specific, event-driven market share projections by company and

brand

-- Drug class and brand vs. generics sales by country

-- Pricing analysis with company-specific strategy, price for all drugs

over five years, impact of generics

-- Analysis of promotional spend for each product

-- Selling strategies based on clinical trials

-- Prevalent and diagnosed population by country

About Millennium Research Group

Millennium Research Group (http://www.MRG.net), part of the Decision Resources, Inc., family, is a leading provider of strategic information to the healthcare sector. Focused on the medical device, pharmaceutical, and biotechnology industries, the company provides clients its specialized industry expertise through published reports and customized consulting services.

About Decision Resources

Decision Resources, Inc., (http://www.DecisionResources.com) is a world leader in healthcare market research publications, advisory services, and consulting designed to help clients shape strategy, allocate resources, and master their chosen markets.

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SOURCE Decision Resources, Inc.
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