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Mentice Appoints Bjorn Larsson as Vice President of Global Marketing

GOTHENBURG, Sweden, October 13 /PRNewswire/ -- Mentice, a leading supplier of solutions for medical simulation, announces the appointment of Mr. Bjorn Larsson as Vice President of Global Marketing.

Effective from today Mr. Bjorn Larsson will head up and coordinate Mentice's marketing activities globally from a corporate standpoint.

Mr. Larsson brings to Mentice over 15 years of experience of global sales, marketing and product management within pharmaceuticals and medical technology in areas including cardiology, stroke management and CNS. Before joining Mentice, he held global leadership positions at well renowned companies like Astra Zeneca, Novo Nordisk, Medtronic and Astra Tech. Mr. Larsson holds an MSc in Mechanical Engineering.

"Medical simulation is today widely endorsed for enhancing skills, improving clinical outcome and patient safety" says Mr Bjorn Larsson, Vice President of Global Marketing. He continues: "Mentice is uniquely positioned to further strengthen its leadership in this field. We are determined to provide the most innovative medical simulation solutions as an integral part of physician training and education."

"Bjorn's extensive background in the pharmaceutical and med-tech areas will clearly be a great contribution to our organisation and will help to strengthen our position in the global market place." says Goran Malmberg, President/CEO of Mentice.

Mentice - Improving Patient Safety

Mentice is a world leader in medical simulation, providing qualified solutions for training, education and assessment of medical professionals. With a focus on minimally invasive techniques and procedures, Mentice develops simulation systems for training in a virtual environment within the fields of endovascular intervention and endoscopic surgery. Mentice's solutions have documented effects of improving participants' learning, reducing costs, enhancing training effectiveness and eventually, improving patient safety.

For further information, please contact Goran Malmberg, President/CEO of Mentice, Phone: +46-31-33-99-401.

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