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Mentice AB Announces Leadership Changes Within Its Worldwide Operations
Date:3/11/2008

GOTHENBURG, Sweden, March 11 /PRNewswire/ -- Mentice AB, a leading supplier of virtual reality based training applications within the field of medicine has recently appointed James Ruscoe as Chairman of the Board and Goran Malmberg as President and CEO of Mentice.

Mr. Ruscoe graduated from Oxford University and brings with him a vast array of experience in innovative technologies. He also serves as CEO and board member of several Swiss private and charitable foundations. Mr. Ruscoe is the former advisor to the Presidency of the European Commission on the competitive implications of innovation; to the Chairman of the European Round Table of Industrialists, Brussels; and to the Chairman of the Italian National Agency for Innovation, New Technologies and the Environment, Rome.

Mr. Malmberg, formerly a member of the Mentice board, has extensive sales and marketing experience from executive positions within the software industry and has held sales management and senior executive roles with international focus during the last 15 years.

"I am excited about joining Mentice which I personally feel is an innovative and progressive company in a market with considerable potential. My goal is to develop the company through further product development while enhancing our sales and marketing operations. We trust the industry will notice the result of these changes in the very near future as Mentice works to maintain its leadership position by broadening its presence throughout the worldwide VR marketplace," said Goran Malmberg.

About Mentice:

Mentice is a leader in medical simulation with approximately 600 installations worldwide, 100 validation studies and more than 30 issued and pending patents. Mentice's Family of Procedicus (TM) simulators focus on the area of minimally invasive surgery within the fields of endovascular, cardiovascular and neurological intervention, core skills training, laparoscopy and arthroscopy.

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