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Mega-Brand Success: Effective Market Strategy and Tactics
Date:6/10/2008

CHAPEL HILL, N.C., June 10 /PRNewswire/ -- Pharmaceutical companies can literally add -- or subtract -- billions of dollars in the lifetime cash flows of potential mega-brands. Research and development groups no longer singularly drive the value of a new product. Sales and Marketing teams also have a place at the head of the table at which market success is determined.

Best Practices, LLC's white paper "Launching a Blockbuster: Making and Marketing Mega-Brands" (available at http://www.best-in-class.com/cr217.htm) addresses how savvy long-term marketing strategy and tactics can help shape a drug's true market potential and can dramatically increase its lifetime economic value.

For more information on how Best Practices, LLC can work with you to answer your pressing Brand Launch questions, visit http://www.best-in-class.com or contact Cameron Tew at (919) 403-0251, ext. 246 or ctew@best-in-class.com.

ABOUT BEST PRACTICES, LLC

Best Practices, LLC is a research and consulting firm that conducts work based on the principle that organizations can chart a course to superior economic performance by studying the best business practices, operating tactics and winning strategies of world-class companies. For more information, call (919) 403-0251 or visit http://www.best-in-class.com .


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