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Medical Diagnostics Testing Industry Executives Reveal Unique Supply Chain Opportunities at BSMA Conference
Date:11/18/2013

Foster City, CA (PRWEB) November 18, 2013

The world’s leading community of biopharma supply chain management professionals came together on October 8 for the 6th annual conference of the Bio Supply Management Alliance (BSMA) in Foster City, California. On an exclusive track at the event, executives of the Molecular Diagnostics Testing industry launched a pioneering initiative to achieve enhanced efficiency, product quality, customer service, information sharing and compliance with best practices in the supply chain through collaboration under the aegis of BSMA. The presentations included an industry overview of the market, the foundations of success for supply chain managers, logistics design of cold chain solutions for delivery to labs and hospitals and proven case studies.

Mike Crowell, Senior Director, Supply Chain Management at Verinata Health and Alan Wells, Vice President, Diagnostics Laboratory Operations at Life Technologies opened the track session at the Conference with an industry overview of the Molecular Diagnostics Testing (MDx) market. According to Crowell, “MDx is the fastest growing segment of the in vitro diagnostic market, projected to hit $14 billion by 2014 and set to double by 2017.” The two presenters noted that MDx relies on multiple technologies to identify genetic variations in individual patients. These advances have resulted in a highly fragmented US market with over 500 companies participating.

The next presenter, Wayne McDonnell, Pharma and Life Sciences Advisory at PwC, laid the foundations of success for MDx supply chain managers. He identified three key supply chain metrics for MDx that
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